CELSIUS Holdings, Inc.’s Post

The View from the Top: Key Insights from the Fitness Industry I recently had the opportunity to attend a leadership panel discussion at a AusFitness expo Elaine Jobson from Jetts Australia Harry Konstantinou from Viva Leisure Andy Chamoun from Fitness and Lifestyle Group David Aitchison from Body Fit Training It was an eye-opening conversation about the state of the fitness industry post-COVID. Challenges: - Franchise costs are on the rise - Staffing shortages continue to be an issue - Property availability and increasing prices are making it harder to grow But with challenges come Opportunities : - The fitness industry is evolving, with recovery and wellness becoming major trends - Focusing on member retention and community engagement has never been more critical - Now more than ever, effective sales and marketing strategies can make a real difference It’s clear that the future of fitness is all about adapting to new trends and finding innovative ways to engage and retain members. What strategies are you seeing that help businesses thrive in this changing landscape? #FitnessIndustry #RecoveryAndWellness #MemberRetention #SalesAndMarketing #PostCovidTrends

All too often people focus on what others are doing, instead of doing what others are not. Innovation brings change, comparison does not. If you want to propel your brand ahead you must seek out things others aren't even looking for. #business #brandbuilding #innovation #management #technology #digitalmarketing #fitness #wellness #creativity #marketing

Specialization: The Most Underrated Form of Innovation! Sometimes, innovation means resisting the urge to expand, to add, or to pivot. Owning one area of expertise—mastering it completely—creates a powerful edge. In a dynamic, crowded market, genuine specialization is unmatched. The patience and dedication to stay focused may be uncommon, but they’re often the foundation of enduring success In my experience, a key red flag in a business lifecycle is when companies overreach by adding products or services that dilute their specialty. I’ve seen it unfold in the fitness industry: - When CrossFit shifted from an elite niche to a broad, mainstream appeal. - When Flywheel (RIP) thought adding 1-2 lb weights made them more than a cycling brand. - This year, we saw OTF (known for cardio) attempt a pivot toward strength training. - Now, F45 plans to roll out infrared saunas and cold plunges nationwide—not entirely off-brand, but where? Most F45 locations barely have room for a lobby. - Shit, even us at MADabolic (a strength-biased workout) once toyed with the idea of adding cardio-inspired classes on weekends. Many would call this innovation. Others recognize it as a signal of desperation—or an overestimation of potential. Sometimes, these pivots are the kiss of death. A ceiling in business can be an asset. Embracing your niche allows you to focus on the core customer who values what you do best. True, some change may be needed, but over-expanding risks alienating the very base that made you successful. As I said: mastering one thing, and resisting the urge to chase everything, is a powerful form of leadership. #leadership #specialization #niche #fitnessindustry

Competitive scenarios involving large groups of individuals are par for the course in all aspects of life. But people may be irrationally demotivated by the degree of competition due to their perception of it lowering their chances of winning. Presenting information about the competition strategically can help boost individuals’ perceptions of their likelihood of winning and reduce or eliminate negative effects on motivation. This is the finding from research by The Johns Hopkins University’s Haiyang Yang and INSEAD’s Amitava Chattopadhyay. #strategy

🚀 ����𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗕𝗲 𝗮𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱: 𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗙𝗶𝘁𝗻𝗲𝘀𝘀 𝗦𝘂𝗺𝗺𝗶𝘁? Ariel Belgrave Harris, CEO of Gym Hooky, Breaks It Down! "𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘦𝘯𝘤𝘦 𝘢𝘣𝘰𝘶𝘵 𝘢𝘵𝘵𝘦𝘯𝘥𝘪𝘯𝘨, 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘸𝘩𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘺𝘰𝘶 𝘥𝘰." – 𝘈𝘳𝘪𝘦𝘭 𝘉𝘦𝘭𝘨𝘳𝘢𝘷𝘦 𝘏𝘢𝘳𝘳𝘪𝘴 For Ariel, it’s all about scaling impact. She knows that taking fitness and care to the next level requires connecting with people who push the boundaries just as hard as you do. 🔥 This summit is about growth, not just for you, but for everyone you serve. Imagine gaining perspectives that fuel your drive and creating partnerships that power your business forward. 👉 Ready to dive in? Check out the 2025 agenda to see how you’ll find your edge: https://lnkd.in/eMXC4Kzn #ConnectedSummit2025 #YourWhy #GrowthInFitness #WellnessRevolution #GameChanger #FitnessMindset

🚀 Exciting News for Fitness Founders! Overwhelmed by the challenge of optimizing revenue across multiple locations? We have the solution you need! Our Fractional CRO Services are tailored specifically for growing fitness businesses. Gain access to a seasoned revenue executive who can transform your sales strategy and boost your bottom line—without the commitment of a full-time hire. Why consider a Fractional CRO? • ROI-Focused: Make investments that drive membership and revenue. • Resource Optimization: Allocate your resources more effectively. • Empowerment: Equip your team with the insights needed to enhance lead flow and closing rates. • Performance Metrics: Utilize KPIs to track and improve your strategies. Stop feeling swamped by data and start making informed, effective decisions. Our Fractional CRO is here to guide you through every step, ensuring your fitness company scales successfully. https://lnkd.in/e34Qt5HM Schedule a Consultation with us today and let's achieve greatness together! #FitnessBusiness #RevenueGrowth #FractionalCRO #BusinessStrategy #Leadership

🤔 The 3 new sessions for FitnessBiz24 are now released … never heard before in Australia and conveniently in your closest capital city! 🌏 The 3 sessions shared over a delicious breakfast: ✔️ Global Industry Trends That Impact You Locally 🤜🏼 The fitness industry is evolving, and aligning consumer needs with your services is key to gaining and retaining members. As a business leader, your top priority is understanding your customers and innovating to meet their needs. In this session, you’ll uncover essential insights into your target market, learn where to find crucial data on prospects, and enjoy JT’s renowned snapshots from fitness businesses worldwide. ✔️ Have A Line Of People Wanting To Work With You 🤜🏼 While AI and outsourcing can streamline operations, your people remain the heart of member acquisition and retention. In this session, JT will reveal powerful HR strategies to show your staff you genuinely care, inspiring them to give their best and stay loyal. Plus, you’ll participate in a 15-second exercise that will leave you energized and uplift you for your  entire day! ✔️ You Do Control The Sales Process – So Control It! 🤜🏼 It’s time for gym owners and managers to elevate their leadership and motivate their sales teams to new heights. In this session, you'll discover eye-opening insights into the realities prospects face when reaching out to your gym, whether by phone, email, or in person. Prepare to be surprised by the high percentage of inquiries that go unanswered in our industry! As a business leader, it's your responsibility to transform these challenges into opportunities. You'll walk away with a powerful blueprint to ensure your sales processes are consistent and effective. This is your chance to lead with confidence and achieve outstanding results! 💣 Register now at https://lnkd.in/gmxjV57g as there are limited seats! 💣 #fitnessbiz24

Check out this feature on Sadie Lincoln, barre3 Co-Founder and CEO, from Women We Admire. "Rather than focusing solely on physical transformation, barre3 encourages participants to develop wisdom and confidence in their bodies as they are. This approach has resonated globally, with over 185 franchise studios and a substantial online presence, demonstrating that authenticity and holistic values can drive success in the fitness industry."

What is customer churn rate? Customer churn rate is the percentage of customers who stop doing business with you over a period of time. Businesses can evaluate this metric annually, monthly, weekly, or daily. Customers want the best, and if they’re not getting it from your business, they may look elsewhere. Customer churn rate is a crucial metric that can shine a light on a company’s shortcomings and reveal areas of improvement. Your churn rate is key to understand especially for businesses looking to scale. Learn how to calculate it and ways to reduce it. Check out the article from the Founder of The Yogapreneur Collective, and Head Coach at Nomad Business coaching Josh Biro. https://lnkd.in/gAVfspBy Powered by WellnessLiving #FitnessRevolution #Fitness #Business #fitnessstudioowner #fitnessbusinesscoach #FitnessBusinessInsider #fitness #business #experience #FitnessBusinessInsiderMagazine #InsiderInsights #WellnessLivingSoftware #leadership #marketing #success #entrepreneur #leaders #digital #fitnessmarketingexpert #fitnessbusinessmentor #educationispower #fitnessmagazine #podcast #leadership #sales #growth #success #fitnessindustry #experience #mindset #entrepreneur #ceo #brand #marketing #coaching

The surest way to succeed with your craft: Listening to the right people at the right time! A very well educated and decorated corporate guy told me years back: "Fahad you don't look like a fitness guy. For that you need to have certain aesthetics." I got serious but the same week I bumped into Gary Vaynerchuk's talk in which I noticed a part where he said: "You have a unique voice and that's how you differentiate yourself even to the level that you create a market out of your niche" Now this is "listening to the right person at the right time" Reality is: Only you know your special gift and how you want to serve your audience with that. People will always want something unique but their very first gesture towards your uniqueness would be comparison with something that market already has. This dies down when you remain consistent and then they compare the newcomers with you. So what you need to do? Yes, stay true to your craft and compare how far you've come. Enjoy. #selfawareness #selfgrowth #knowyourworth #fearoffailure #fearofjudgement