The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages.
When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system.
Here's a tip
If you use a site-wide image pixel to track conversions, you’ll need to switch the code on your website to the LinkedIn Insight Tag from your ad account to enable first-party cookies. If first-party cookies aren’t enabled, conversion tracking accuracy may be reduced.
To manage the Insight Tag associated with your ad account:
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Go to your ad account in Campaign Manager.
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Click Data on the left menu, then click Sources.
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Click Insight Tag.
- If you haven’t created an Insight Tag, review the LinkedIn Ads Agreement and click Agree & create.
- Then add the Insight Tag to your website.
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From here, you can see information about your Insight Tag, including:
- Status and date of connection.
- Conversions based on your Insight Tag.
- Your tag’s code and your partner ID.
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You can also click the Manage Insight Tag dropdown to:
- Manage your Insight Tag sharing.
- Enable enhanced conversion tracking.
- Delete your Insight Tag.
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Make any changes, then click Done.
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers.
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