As a founder of a shopping tech startup, I have always believed that Locker needed to have a greater mission that is an extension of who we are and how we can use our platform to give back to our community.
So with Locker's Payback feature coming soon (a feature that seeks to democratize influencer & affiliate monetization to the everyday consumer), we wanted to think of a complimentary marketing campaign that would reinforce how Payback allows "everybody to win" and share some of their earnings for the greater good.
While additional marketing efforts will soon ensue, to start it felt important to bring a human element and our community together. So our team put our heads together and quickly ideated on a Pay It Forward week. During this week, each day we committed to sharing ideas for random acts of kindness to inspire our community via organic social. The prompts have varied from leaving a bigger tip for service workers, to surprising your co-worker with their fav coffee order. But who would we be if we didn't lead by example?
We knew we wanted to kick off the week by hosting an event, that our investor Wonder Ventures so graciously offered to host at their office in Santa Monica. We felt compelled to give back to a local charitable organization, but it wasn't until Mary Grace Scully did a little bit of research that gave us the "aha moment" that we were on the right path..."Santa Monica Locker Program" was one of the search results. Now that can't be just a coincidence, right?
After further research, we learned that the lockers offered by SHWASHLOCK are reserved for unhoused community members who wish to store their belongings while they work or search for employment and housing to better their lives.
And as fate would have it, this program is run by The People Concern, where it just so happens that my amazing friend Sarah Knauer is on the board. In no time, we went from inception to sending a Partiful invite, and had incredible brand partners donate enough products to fill over 200 care packages - shout out to Jinx, Bombas, Laundry Sauce, All Better Co., Salo & Salo Dental Aesthetics, Fair & Square and by/ rosie jane !!
This past Thursday night, the Locker community came together to write personal, uplifting messages on the care packages, and fill each gift bag with products ranging from deodorant to healthy snacks and toiletries. We're so grateful to every single person who helped make this happen - you can check out the recap of the event below, and keep up with us on socials (@wantlocker) to stay inspired on ways to pay it forward this week and everyday! #consumer #giveback #givingback #givingseason #community