I totally agree with this idea. To keep your marketing up-to-date with changing customer preferences, you should watch market trends closely, interact with your audience on social media for immediate feedback.

To keep marketing relevant in a constantly shifting landscape, it's crucial to stay proactive. First, consistently monitor industry trends and consumer behavior through market research and data analysis. This will help you identify new preferences and adjust your approach. Second, engage directly with your audience through social media and other digital platforms. This allows for real-time feedback and insights into their evolving needs. Third, focus on personalization, offering tailored experiences that speak to individual customer needs, preferences, and behaviors. By integrating these strategies, your marketing efforts can remain agile, effective, and aligned with consumer expectations.

Consumer preferences shifting doesn't mean their core problem has been eradicated. It simply means that the consumer segment would prefer to arrive at the outcome (of having their problem solved or needs met) in a more convenient/bespoke way. Therefore, this simply means the marketing team has to be proactively monitoring by regularly prompting and assessing feedback from customer segments. This allows the marketing team to conduct campaigns and refine their current brand communications to address these shifts in preferences. This affirms customers that the business/brand actually listens and understands which elevates overall brand awareness, loyalty and Net Promoter Scores. This is then visible in long-term ROI like customer LTV.

Staying updated each day on marketing is very crucial in the domain to stay ahead and consistent. Each day a new updated is pushed and trends within the marketing arena and customers keep on changing. Customer preferences and tastes keep on changing each minute, so as marketing and sales.