Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

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What you can do with Sponsored Content

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Capture attention in the feed

Engage your target audience of millions of professionals where they spend their time — the feed.

Accomplish all objectives

Whether you want to build brand awareness or drive leads for your business, this format can do it all.

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Gain insight on your impact

Measure your native ads performance & learn about the demographics of your target audience.

Sponsored Content ads come in different formats

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Check out our new Connected TV Ads

Reach professionals and other hard-to-reach B2B audiences through streaming content they love in an immersive large-screen environment.

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Single image ads

Capture attention with a powerful visual

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Document ads

Inspire audiences with thought leadership or collect leads at scale with your documents

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Video ads

Captivate your audience with sight, sound and motion

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Carousel ads

Tell a story with a swipeable series of cards

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Event ads

Maximize attendance with a format optimized to highlight event details

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Thought Leader Ads

Build brand equity by sponsoring your thought leaders’ posts.

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Connected TV Ads

Reach professionals and other hard-to-reach B2B audiences through streaming content they love in an immersive large-screen environment.

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Click-to-message ads

Move your target audience down the funnel by driving engagement and high-intent conversations in their LinkedIn inboxes.

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Ways to use Sponsored Content

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Share thought leadership

Share sponsored content that your brand cares deeply about and your knowledge of the space

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Showcase your products & services

Highlight new products or share best practices to drive interest and engagement

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Promote an event

Garner interest and grow attendance for upcoming events

How to get started with Sponsored Content on LinkedIn

1. Create a LinkedIn Page

Grow your company’s presence with a free LinkedIn Page. Publish and share content to gain followers. Posts will appear on your LinkedIn Page and in the news feed of your followers across all devices and platforms.

Already have a LinkedIn Page? Learn how to request access.

Create a LinkedIn Page

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2. Promote your sponsored content on LinkedIn

Create a Sponsored Content campaign to meet all your marketing objectives.

Use Direct Sponsored Content to personalize and test native ads for specific audiences, without publishing on your LinkedIn Page.

Add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.

3. Measure and optimize

Measure your LinkedIn promoted posts performance with engagement metrics and understand your audience better with demographic reporting. You can also install the LinkedIn Insight Tag on your website to track leads and conversions.

Learn about reporting

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How to go further with LinkedIn Advertising

Achieve more with partners and boost your efforts with extra features

LinkedIn Marketing Partners

Team up with LinkedIn Marketing Partners to exceed marketing goals. Select certain partners with the specialized knowledge or technology needed to grow your business results.

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Lead Gen Forms

Collect even more quality leads from your sponsored ads on LinkedIn with seamless pre-filled forms.

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LinkedIn Audience Network

Build your ideal audience with LinkedIn profile data and your own audiences. Target on LinkedIn Marketing and beyond with LinkedIn Audience Network.

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Retargeting

Make your brand stand out throughout the buyer journey with Retargeting on LinkedIn Marketing.

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LinkedIn Testing

Confidently evaluate and iterate on your LinkedIn Sponsored Ads to optimize performance by using our testing products, like Brand Lift.

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Learn more about Sponsored Content on LinkedIn Advertising

Learn tips and best practices for campaign success

Reach a highly engaged audience with native ads in a professional news feed across desktop and mobile.

View best practices
How to set up your campaign

Learn the steps for launching your first LinkedIn Advertising campaign.

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Expand your knowledge on Sponsored Content

Sign into your LinkedIn account to learn how to create Sponsored Content campaigns from existing or new content, and track your progress.

View course
Sponsored Content Ads Guide

View all the creative requirements for all Sponsored Content ad formats

View guides

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Achieve all your marketing goals with native ads in the LinkedIn feed.

Create ad