Reddit for Business’ Post

Transcript

Hey there, I'm Will, a creative strategist, a part of our retail vertical here on our Caramel team at Reddit. Today, I'm here to talk to you about our creative best practices for running video on Reddit. So if you're looking to crush how to run your video on Reddit, stay tuned. And just like that, let's jump into our first tip. So First things first, you want to optimize your video to whatever your goals and objectives are. So like this video, if you want to keep people's attention, let's keep it short and snappy. Now, if clicks are more objective and you're trying to get people to engage, we could extend the length and tell a bigger story. Our next tip is on branding. If you're brand, show you're a brand. Some of our lowest performing video creative on Reddit. Don't ever mention that they're brand. Whether that brand mentioned is in your headline or video. Super important that you call out when the message is from. The last thing you want is someone to watch a great video and then ask, wait, who is that from? Redditors are a smart bunch, but let's be real, they're not expert lip readers. You think about running video on Reddit, it's super important to include closed captions. One, it just makes the video more accessible. But two, most of our users are watching this on their mobile phones and as they scroll, they're going through a sound off experience. So close captions like the one here, I'm sure that Redditors could take away what your key message is. Similar to our last point about closed captions, text overlay is a super important way to make sure you're telling strongest story on Reddit, whether that's adding expansive. Tells the story you want to tell or you want to drive performance results. It's key on Reddit to incorporate text overlays into your video. So ready there's no exactly what the take away whether that's an amazing deal you're offering or a key catchy tagline you want them to take away Our last tip maximize your mobile real estate. Like we said before, read it as a mobile first platform. So it's super important that you're building your videos to either be a 4 by 5 or 1 by 1 aspect ratio. We all readers to watch your video and miss apart. So one important anything else just make sure you're using the correct. Like Ratio. And that's a wrap. Those are our top creative tips for running video ads on Reddit.