What’s behind your cup of coffee’s carbon footprint? It’s all in the beans… In fact, the cultivation and sourcing of the beans themselves has the biggest environmental impact on your daily brew. Nespresso CEO Philipp Navratil explains in this post.
🌱 Uncovering the Impact: Why The Sourcing Of Your Coffee Beans Matters Most In Your Cup's Carbon Footprint 🌍☕️ Did you know that the biggest contributor to your cup of coffee's carbon footprint isn't the brewing or packaging? I’ve always loved coffee. So much so, that I’ve made it my life’s work, clocking up years of experience in the industry. Given how integral coffee is to so many of our lives (over 400 billion cups of coffee are consumed globally each year!), I thought it’d be insightful to share some facts about its environment impact including the carbon footprint. Some of them might actually surprise you. With the help of Quantis we have conducted a peer-reviewed life-cycle analysis (LCA) to understand the environmental impact drivers of a cup of coffee, including the growing of the coffee beans, packaging, transport, machine production, recycling of the of the coffee capsule and washing of the cup. And what it showed is that the actual cultivation of the coffee beans accounts for nearly half of the total carbon footprint. And this trend holds true for other popular brewing methods as well. Equally as interesting, a lungo cup of coffee brewed with the Nespresso Original system has been found to have a 24% lower carbon footprint than a bean-to-cup machine! How? By using just the right amount of coffee, water and energy for each cup. 💡 In sustainability – as in all things – it can be easier to understand when put into perspective. For example, cooking pasta for one person in 1L of water can have about the same carbon footprint as drinking four cups of coffee with a Nespresso Original system! Now of course, we all have a role to play. At Nestlé Nespresso SA, we’re committed to reducing our environmental impact throughout our supply chain. That's why we're working closely with over 150,000 coffee farmers to adopt regenerative farming practices at scale. Together, we can protect, sustain, restore, and replenish our natural ecosystems. 🌱 Finally, for the first time, I wanted to open-source the actual data necessary for those who want to dive deeper or even conduct their own evaluation here: https://lnkd.in/e23dcHg7 Alternatively, if you're looking for a quick overview, we've also got a simple video ready for you: https://lnkd.in/eKkHEqe7 So, let's reflect on our personal consumption choices and how they drive our carbon footprint. Together we can make choices that lower our carbon footprint and in the process create a more sustainable future, one cup of coffee at a time! ☕️🌍 #Nespresso #LCA #coffee #carbonfootprint
