Electronic Arts (EA) has been named one of Fast Company's Next Big Things in Tech! This recognition highlights our commitment to pushing the boundaries of technology in entertainment as we continue to shape the future of the industry. Our teams continue to innovate with cutting-edge technology in all aspects of our business, and one standout example, as recognized by Fast Company, is our use of Strand Hair technology powered by the Frostbite engine. By combining physics and real-time rendering, this technology enables the realistic and authentic simulation of human hair, delivering breathtaking visual detail for athletes, player-created characters, and fictional heroes. Most recently, you can experience this in Dragon Age: The Veilguard. A huge congratulations to all our teams for their dedication and creativity in helping to shape the future of entertainment! We are honored to be chosen alongside other game-changing organizations for the #FCTechAwards Read more 🔗 https://x.ea.com/ea/FCTech
I wonder how many realistic hair strands make a good game. Will it save your football game without the FIFA brand? Will it ensure Sims won't get jumped by the incoming competition by the veterans of the original Sims games? I honestly think nobody really cares.
🎉 Huge congratulations to EA for this well-deserved recognition! Strand Hair technology is literally hair-raising innovation—talk about leaving the competition stranded! I’d love to see the EA Sports BIG team make a comeback too—NBA Street and SSX were the ultimate GOATs of my gaming era. Here’s to shaping the future of entertainment while bringing the nostalgia along for the ride! 🕹️🔥
Awesome job, EA team! Realistic hair in gaming? That's next level! Looking forward to more tech marvels from you guys!
Congratulations!
Congratulations!
Congrats!
Keep pushing the limits all!