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Building new habits is always tough, but Debbie, a fintech startup, is here to help users crush their debt goals! Using psychology, the Debbie team built an experiment they hypothesized would help users develop positive micro-habits, increase app engagement, and get back on track. Discover how Debbie validated their hypothesis with Customer.io. 👇 #fintech #innovation #marketing #casestudy

Shoutout to our incredible AC Pandos who set up our CX infrastructure from scratch, chose Customer.io and turned this into a winning partnership 🚀.

Debra Eshbaugh, CAMS

Financial Crime | AML CFT | Regulatory Compliance | Product Strategy | Digital Banking

3mo

Very intriguing offering!

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