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Secure your spot for our upcoming webinar 📢📊 FMCG Gurus & Sensapure Flavors present: Clean energy and hydration – the need for instant health solutions in the beverage industry. Register for FREE💡 Join us to hear from our speakers as we delve into the crucial relationship between hydration and energy, and the demand for credible, authentic products that promote clean energy and optimal hydration levels. 🔗 Register for FREE: https://ow.ly/A3Lq50TEaIw 🥤 Understand the shifting consumer preferences towards wellness and instant health solutions in beverages. 🍋 Identify the demand for products promoting clean energy and hydration, addressing consumer concerns and needs. 🌟 Learn about the importance of using real ingredients and safe energy-boosting solutions to meet consumer expectations for long-lasting benefits. #Energy #Hydration #BeverageMarket #Webinar

Flavoured waters turn an essential into a treat, quenching thirst while offering familiar or unusual flavours and even added functionality. In our latest trend report we explore the opportunities that flavoured water trends and wider market trends create. These include innovating with new flavours to capture the consumers who enjoy flavoured waters as much as carbonated soft drinks, appealing to the environmentally conscious younger drinkers with refill options, and encouraging impulse purchases through own-label options in retail settings. We also look at the latest launches of fruit flavoured waters. Read our report for insights on the flavoured water market and ideas on the flavours that will appeal to shoppers. https://hubs.li/Q02RSk200 #innovate #drinkindustry #flavourperfected

The growth and investment in 'clean energy' has never been higher   The demand for healthier energy drinks continues to rise not only here in the UK but globally too   and I AM HERE FOR IT!   Globally, the energy drink market is expected to top $175B by 2030, with clean energy options paving the way   Consumers (like myself) are becoming more and more conscious of what they consume   With Dry Jan in full swing and New Year's resolutions, the preference for a healthier lifestyle = healthier beverage choices, including healthier alternatives   ---------------------------------------------------------------------------------   I am LOVING!!! Marks and Spencer atm. There are so many new beverage launches in there!   So I was excited to pick this up whilst in there from 'Enhance' Energy Drinks   The brand champions 'clean living' and, containing all natural ingredients and essential B Vitamins   This tasted really sweet, considering it contains 0 sugar, so I was pleasantly surprised   Such beverages serve as excellent alternatives, especially given recent negative portrayal of traditional energy drinks on the news   Could this be the beginning of the end for sugary energy drinks, making way for cleaner choices?   Maybe 2024 can be the year for that   Although, I think there is still a long way to go   While, I am loving the clean energy drink market. I have noticed that brands seem to follow a similar formula or use identical ingredients   The packaging on this particular drink is pretty plain. However, sometimes simplicity is best. Giving it a 'does what it says on the tin' vibe   In such a competitive market, I believe for brands to truly stand out:   👉🏼 1. Packaging has to be on point   👉🏼 2. Branding / Storytelling - A great story behind a brand helps (in my opinion!) 👉🏼 3. New/ Unique flavour experimentation   Is it becoming harder for clean energy drinks to stand out?   And is everyone just doing the same thing?   Curious to know everyone's thoughts 🧠   #hpsdrinkoftheweek #beveragereview

Flavoured waters turn an essential into a treat, quenching thirst while offering familiar or unusual flavours and even added functionality. In our latest trend report we explore the opportunities that flavoured water trends and wider market trends create. These include innovating with new flavours to capture the consumers who enjoy flavoured waters as much as carbonated soft drinks, appealing to the environmentally conscious younger drinkers with refill options, and encouraging impulse purchases through own-label options in retail settings. We also look at the latest launches of fruit flavoured waters. Read our report for insights on the flavoured water market and ideas on the flavours that will appeal to shoppers. https://hubs.li/Q02RSyZT0 #innovate #drinkindustry #flavourperfected

Flavoured waters turn an essential into a treat, quenching thirst while offering familiar or unusual flavours and even added functionality. In our latest trend report we explore the opportunities that flavoured water trends and wider market trends create. These include innovating with new flavours to capture the consumers who enjoy flavoured waters as much as carbonated soft drinks, appealing to the environmentally conscious younger drinkers with refill options, and encouraging impulse purchases through own-label options in retail settings. We also look at the latest launches of fruit flavoured waters. Read our report for insights on the flavoured water market and ideas on the flavours that will appeal to shoppers. https://hubs.li/Q02RSzbP0 #innovate #drinkindustry #flavourperfected

The #Vietnam_Energy_Drink market is experiencing a remarkable surge, reaching a #value of US$ 3,513.4 million in 2023 and set to exceed US$ 6,513.7 million by 2032 at a compelling #CAGR of 7.1%. This substantial #growth is attributed to factors like #urbanization, evolving consumer preferences, and the #demand for on-the-go energy solutions. 𝐓𝐡𝐞 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/gSkNUYWV #Catering to the fast-paced urban lifestyle, the market offers a diverse array of products, from #traditional energy drinks to #energy shots and infused beverages. Caffeine levels, flavors, and added #ingredients like #vitamins and #amino_acids vary, providing consumers with a broad spectrum of choices. The market boasts a dynamic landscape with both local and #international players. Global brands are #celebrated for adhering to top-notch #quality standards, while local #brands capture regional tastes and preferences. 𝐓𝐨𝐩 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐄𝐧𝐞𝐫𝐠𝐲 𝐃𝐫𝐢𝐧𝐤𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 Red Bull Rockstars Monster Red Dragons Number 1 (Australia) Pty Ltd The Coca-Cola Company Sting sting Warrior Rising #VietnamEnergyMarket #MarketTrends #EnergyDrinks #LocalFlavors #BusinessOpportunities #ConsumerPreferences #UrbanLifestyle #MarketGrowth #GlobalBrands #IndustryInsights

The fusion of bold flavor combinations, vibrant colors, and functional ingredients has landed flavor-infused energy drinks as a top trend in 2024! From fast-food establishments to specialty coffee shops, made-to-order energy is a hot menu item this year. Lotus Plant Energy was even recently chosen by Fox Business as one of America’s Top Trends due to being the only plant-based, better-for-you energy of its kind. Be sure to tune into Fox Business on February 24th to hear our CEO, Scott Strader, and Marketing Director, Hannah Lain, share their insight on this exciting industry! If you've been on the fence about adding Lotus Energy Drinks to your lineup, this is your sign to take the leap. Find out why all the big players are hopping on the flavor-infused energy train and make 2024 the year you power up your profits by up to 70%! #lotusenergy #lotusenergydrinks #toptrends #2024trends #foxbusiness

CES 2024 shows typically showcase cutting-edge electronic technologies, but this year witnessed innovation in the food and beverage realm. Sevvy B.V. crowned ‘best of innovation,’ is a home appliance revolutionizing oven cooking, prioritizing energy conservation. Their technology combines pulsed electric field-based and ohmic heating, ensuring swift food preparation at lower temperatures. Sevvy claims this approach significantly shortens cooking and baking times, emphasizing sustainability and a reduced carbon footprint. Another standout is COLDRAW a device slashing cold brewing time from 8 hours to just 10 minutes. Imagine comparing the flavors of the extract and botanical side by side – a fascinating prospect. #ces2024 #sevvy #coldraw #coldbrew #pulsedelectric #ohmic #foodtechnology #innovation #ces #carbonfootprintreduction #sustainability #sustainable

Part 10: The Future of Energy & Sports Drinks: Key Trends and Takeaways for Consumers and Brands As we look towards the future of energy and sports drinks, it is clear that the market is set to experience significant shifts and changes in the coming years. 🏋️♂️ With consumers becoming increasingly health-conscious and demanding more natural ingredients in their beverages, brands will need to adapt and innovate to stay competitive in this evolving landscape. One key trend that is expected to continue shaping the energy and sports drinks market is the rise of functional beverages. Consumers are no longer content with just quenching their thirst; they want drinks that offer added benefits such as increased energy, improved performance, and enhanced recovery. Brands that can deliver on these demands while also providing clean label options will likely see success in the future. #FunctionalBeverages #CleanLabel Another important trend to watch is the increasing focus on sustainability and environmental consciousness. As consumers become more aware of the impact their purchasing decisions have on the planet, they are seeking out brands that prioritize eco-friendly practices and packaging. Brands that can demonstrate a commitment to sustainability and reduce their carbon footprint will have a competitive edge in the market. 🌱 #Sustainability #EcoFriendly However, challenges also lie ahead for the energy and sports drinks industry. With increased competition and changing consumer preferences, brands will need to continuously innovate and stay ahead of the curve to maintain their market share. This will require a deep understanding of consumer trends, a focus on product differentiation, and a commitment to quality and transparency. In conclusion, the future of energy and sports drinks is poised for exciting developments and advancements. Consumers can expect to see more functional, clean label options on the shelves, while brands will need to prioritize sustainability and innovation to stay relevant in this competitive market. By staying attuned to key trends and constantly evolving, both consumers and brands can look forward to a vibrant and dynamic future in the energy and sports drinks industry. 💪 #EnergyDrinks #SportsDrinks #Innovation

Let's explore the trends shaping the Energy Drink category! We have reviewed the latest insights from Bev Industry on the energy drink market, and here are the key takeaways driving the sector’s growth: Market Growth: •Sales: The energy drink sector approached $21.9 billion, reflecting a 9.5% increase over the past year. •Unit Sales: Up by 6.9% in the same timeframe. Consumer Trends: •Health Focus: There's a notable shift towards natural ingredients and health claims, indicating a broader interest in wellness. •Sugar Reduction: Over half of new products launched are sugar-free, catering to the rising demand for low- and no-sugar options. Innovation & Variety: •Flavor Exploration: The market is introducing flavors ranging from nostalgic candy-inspired choices to bold combinations like red grape sour watermelon. •Functional Benefits: Emphasis on cognitive enhancement and stress reduction is gaining traction. Market Challenges: •Economic Impact: Economic uncertainties might influence sales, particularly among mid-to-lower income demographics. •Category Blurring: Increased competition from adjacent beverage categories with similar energy-boosting benefits. Future Outlook: •Growth Projections: The U.S. energy drink market is expected to grow by 6-9% annually over the next five years. •Innovation Imperative: Future success will hinge on diverse flavors, health benefits, and improved accessibility. We are curious to know what trends you see shaping the future of energy drinks. Comment below with your thoughts! If you are interested in learning how we can support you in building or growing your beverage brand, shoot us an email at contact@artofbeverage.com to explore how our expertise can drive your success! Read the full article here: https://lnkd.in/ev2b4BFm #EnergyDrinks #BeverageTrends #HealthAndWellness #Innovation #MarketGrowth #BevIndustry #Formulations #RTDBeverage #RTD #CPGBeverage #BeverageIndustry #BrandDevelopment