Califia Farms’ Post

Food culture: It drives our morning rituals, our lunch routines, our weekend celebrations. It encompasses prevailing stories around food within a given society. Change the culture and you change the harm food systems cause to people and the planet. But how can this be achieved? Lawrence Haddad CMG, Gunhild Anker Stordalen and Dan LeClair dig into how we can transform our food culture in this opinion. #opinion #food #culture

[Changing INDUSTRY TRENDS] On 14 October, Woolworths will launch six new wines in a can, utilising the brand equity of established wine brands to entice new and existing consumers to augment their wine-drinking habits and improve the reputation of canned wine as a category. The six wines and brands include Diemersdal Sauvignon Blanc, Kleine Zalze Chenin Blanc, De Wetshof Limestone Hill Chardonnay, Haute Cabriere Tranquille Blush, Beyerskloof Pinotage, and Ken Forrester SGM. They are available in four-packs and priced between R119.99 and R159.99. While wine purists might scoff at the thought, the alternatively packaged wine market is booming. Far from posing a threat to the industry and premium wines, it offers a lifeline and gateway to entice a new wine-drinking demographic. https://lnkd.in/dMyMwe4M

Powerful marketing message here

Ew..... but effective

🌍 Celebrating Young Advocates for Food Sustainability at Sankrail World Food Day! 🌱 Inspired by the FAO's impactful initiatives, Samposhyam Foundation hosted a drawing contest on World Food Day at Sankrail, encouraging young minds to creatively express ideas on balanced diets, food conservation, and sustainable food practices. We also captured a behind-the-scenes video as the children began their artwork, sharing their thoughts on what their drawings represent and the values they hold around food and health. The excitement and awareness these young artists displayed are a testament to the power of early education in sustainability. Through their drawings, they highlighted dietary diversity, the importance of portion control, and the value of conserving food to reduce waste. One standout feature was their use of symbols like coconut water for hydration, which showcases accessible, nutritious choices that benefit everyone, including underserved communities. A special thanks to the FAO for inspiring us with the concept of the "drawing plate." This activity allowed us to go further by interacting with the participants to understand their perspectives on food systems and choices. Their enthusiasm shows that even small actions and conversations can drive positive change toward a healthier, more mindful world. 💡 Let’s continue to inspire future generations to conserve food, make diverse choices, and work towards an inclusive, sustainable food system. #WorldFoodDay #FAO #SustainableFoodSystems #YouthAdvocacy #FoodWasteReduction #DietaryDiversity #NutritionForAll #SamposhyamFoundation

🍷Sharing content ideas have been my top performing posts because it is both helpful and shareable. What content have you been posting for your audience that can check off being both helpful and shareable with others? For Actionable August, I suggest focusing on content that your audience would want to save and share. Always include a call to action for them to engage with by leaving a comment. Follow @ami_oncloudwine on IG for more tips and content ideas. 📣Comment below which wine holiday you look forward to celebrating the most this August⬇️ #winebusiness #winesocialmedia #contentideas #winesales

Now up on shallola.substack.com: A declaration of love to Amsterdam, its people, and its food. Also, I happened to make the best lasagna I’ve made to date so made sure to include the recipe in this week's newsletter. Want go get cooking? Click the link below or head over to shallola.substack.com. While you’re there, please consider subscribing to receive Shallolá in your inbox, every Sunday✨ It’s free! #substack #substacknewsletter #journalism #freelancejournalism #freelancejournalist #lifestylejournalist #traveljournalism #lifestylejournalist #blog #travelblog #brazil #brasil #netherlands #amsterdam

We're thrilled to introduce our "Responsible Communication" Action Package, designed to help Wine in Moderation members convey the importance of responsible wine consumption effectively and ethically. What’s inside the Responsible Communication Package: . Our self-regulation code: Our Wine Communication Standards, a set of best practices for promoting moderation and responsible drinking in all your communications. . Digital guidelines: Ready-to-use graphics and posts to spread the message on your social platforms. How this Package can benefit you: . Enhance your outreach: Follow our guidelines to ensure your communications are responsible and do not breach any laws or guidelines. . Maintain integrity: Ensure all your promotional efforts uphold the values of Wine in Moderation, fostering trust and credibility. Join our community to get full access to this valuable package and empower your organisations to communicate the importance of moderation and responsibility effectively. Together, we can make a significant impact on promoting a balanced and mindful approach to wine enjoyment. #WineinModeration #ResponsibleDrinking #ResponsibleCommunication #WineEducation #WineCulture #JoinUs

Is it time for your brewery to brew up something new? Check out our latest blog post where we explore: 🍹 Why craft soda is an attractive option for reaching new audiences 💡 How it fosters creativity and brand diversification for breweries 🤝 How craft soda can align with community and sustainability goals https://hubs.li/Q02XYsL00

The days are getting longer, and the spring flowers are coming out, so why not add some more colour to your April by trying out our Lemongrass Pork Banh Mi created by the team at Smoke & Mirrors, a Tag company. Our talented team are specialists at developing and filming recipes for social media, never failing to produce delicious, mouthwatering content. Want the recipe? Check the comments. #recipedevelopment