Bottega Veneta’s Post

🚨🚨🚨🚨 Cultured swine #3 🐷🐷🐷🐷 ✅✅✅ Bottega Veneta x A$AP Rocky ✅✅✅ So hot it’s hurting my feelings. But only in a positive way, of course. This latest campaign from Bottega Veneta proves how much we crave authenticity. Especially in the lifestyle, fashion and luxury segment. Collaborating with unusual and unexpected celebrity entities as A$AP Rocky simply puts the extra twist on an already juicy idea. Notice how they continue the “documentary photography” style of imagery established last year in the paparazzi campaign. Hats off. Bottega Veneta ✅✅✅ Charli XCX Brat ✅✅✅ This new dance-pop-fantasy album is hitting the highest heights. Yes, she is talented and she is giving her audience what they want. But there is a smart strategy behind it. Sub-culture activation (queer club dance scene), being present at the right touchpoints at the right time (Boiler Room appearance), smart collaborations (Julia Fox) and one must not forget the media strategy any big brand could be jealous of. ✅✅✅ Sustainability crunch ✅✅✅ With new and more regulations coming into play very soon in the EU, the fashion (and luxury) market is under pressure to act. Yes, the brands all formulated some kind of sustainability mission, but the actions are missing. At the recent summit in Copenhagen, it seems every big player embarked on a journey of transformation. They will need help in doing it. Thank god for us, branding consultants :) ✅✅✅ SXSW London ✅✅✅ So happy this festival is coming closer to Europe. London seems like a great city to kick-off their presence on the old continent. Is anyone I know going? I am awaiting more information and teasers coming soon, as the date is upon us. Wish I could be there but I promise to bring you the “best of SXSW London” in one of the next instalments of Cultured Swine. SXSW London #bottegaveneta #asaprocky #campaign #charlixcx #brat #sustainability #eu #regulations #sxsw #sxswlondon

I’m all in favour of taking over landmarks but how do we feel about this latest campaign from Bottega Venta who took over the Great Wall of China? To celebrate the 2022 Chinese Lunar New Year, Bottega Veneta went all out by taking over a section of the Great Wall of China with a massive digital screen. This public art display featured a vibrant festive message in Bottega’s signature green and tangerine (symbolizing luck in Mandarin). The bold text ‘新春快乐’ (Happy New Year) lit up the wall in style. Key Takeaways: Make a Statement: Bottega Veneta proved that sometimes all you need is a bold move to get noticed. They literally lit up the Great Wall! Cultural Connection: They didn’t just throw up a sign—they embraced Chinese New Year, speaking to locals in their own language. Culture matters, and that’s how you win hearts. Smart Color Choices: Green and tangerine weren’t just pretty—they were meaningful. That’s how you combine symbolism with style. Global Impact: Taking over a world landmark? That’s next-level marketing. This wasn’t just a display; it was an experience people will talk about. Go Big or Go Home: When in doubt, go bold! Bottega Veneta showed that scale matters and left an unforgettable impression. Ready to create an unforgettable moment for your brand? Let's talk bold ideas and make a statement!

Media Impact Value is such a fuzzy metric because it doesn’t really tell you anything about how well the brand is performing, it only tracks mentions and cross-channel media placements. Crucially, it doesn’t say anything whether the brands are doing well using the traditional metrics of sales and revenue. It would be far more interesting to see how such mentions and media placements impact brand performance utilising multiple data points.

In a groundbreaking move, LVMH, the epitome of luxury, steps onto the Hollywood stage with 22 Montaigne Entertainment. This newly formed division, in collaboration with Superconnector Studios, led by industry stalwarts Jae Goodman and John Kaplan, marks a pivotal expansion beyond fashion, perfume, and spirits. The vision? To unlock the storytelling potential of LVMH's 70 iconic maisons on cinema, television, and audio platforms. Guided by luminaries Antoine Arnault and Anish Melwani, 22 Montaigne aims to co-develop, co-produce, and co-finance projects that could turn the narratives of LVMH's brands into a captivating cinematic portfolio. This strategic convergence of fashion and entertainment responds to industry dynamics, positioning LVMH as a cultural force, leveraging its established celebrity relationships to create a global impact. Link in the comment section :

Boardroom with some more heat today. NIL x High Fashion. Sports x Culture. Athletes x Designers. Musicians x Athletes. Even Pharrell is living in his own cross over space of Sports x Streetwear x High Fashion x Music x Designer. Sports does not exist in a bubble. More and more it feels as if it is the center, or at least a major part, of a much larger ecosystem. Giannis, Alex Morgan, Blake Griffin, & LeBron all driving serious production companies. Gone are the days of just aligning athletes to sneakers. For a Sports Business class - - what does this "gray" area athletes are living and working in do to the world of Sports Business? What are the "new skills" we need to equip elite athletes with or make sure they are surrounded by as supplements coming up in this new ecosystem? #SportsBusiness #SportsMarketing #SportsBusinessEducation #SportsBizProf Fox School of Business at Temple University Portland State University - School of Business Portland State Athletics Sports Business Ventures Front Office Sports

When worlds collide 🌎🚀 Capitalizing on sports soaring commercial and cultural relevance is becoming a primary focus for fashion brands. The groundbreaking partnership between LVMH and Formulaone is a clear indication of the shifting landscape in the luxury market. LVMH has increasingly aligned its houses with motorsport and a growing appetite for experiences that merge innovation and exclusivity. MCQ Markets is at the forefront of this shift by offering fractional ownership of luxury cars and high-value collectibles, creating an opportunity for all to invest in some of the world’s most coveted assets. Learn more at MCQMarkets.com

Last week, the largest luxury conglomerate, LVMH, and the most popular motorsport in the world, Formula 1, announced a groundbreaking 10-year partnership. This collaboration exemplifies how fashion brands are innovating to capture new audiences while pivoting to retain the attention of existing ones amid ever-evolving trends. 🔗 For LVMH, this partnership aligns its well-known brands with Formula 1's values of innovation and performance. Additionally, it helps solidify Formula 1’s image as a luxury sport. As the fanbase for various sports continues to grow, this move is particularly strategic given Formula 1's expanding presence in the U.S. and other global markets. LVMH is no stranger to the sporting world; for instance, Tag Heuer has been a sponsor of Red Bull Racing since 2016. ⚠️ However, one potential challenge is the sport's inaccessibility to the average spectator. With a high entry point compared to other sports, this alignment with longstanding luxury could hinder global growth by making attendance and enjoyment seem out of reach for many, limiting engagement to TV viewership. As I explore opportunities in consumer behavior and customer experience, this partnership offers a fascinating case study on how brands can navigate market dynamics to enhance their reach and impact. #Fashion #LuxuryBrands #Formula1 #ConsumerBehavior #CustomerExperience #Innovation

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