Bottega Veneta’s Post

Motion.

Last week, the largest luxury conglomerate, LVMH, and the most popular motorsport in the world, Formula 1, announced a groundbreaking 10-year partnership. This collaboration exemplifies how fashion brands are innovating to capture new audiences while pivoting to retain the attention of existing ones amid ever-evolving trends. 🔗 For LVMH, this partnership aligns its well-known brands with Formula 1's values of innovation and performance. Additionally, it helps solidify Formula 1’s image as a luxury sport. As the fanbase for various sports continues to grow, this move is particularly strategic given Formula 1's expanding presence in the U.S. and other global markets. LVMH is no stranger to the sporting world; for instance, Tag Heuer has been a sponsor of Red Bull Racing since 2016. ⚠️ However, one potential challenge is the sport's inaccessibility to the average spectator. With a high entry point compared to other sports, this alignment with longstanding luxury could hinder global growth by making attendance and enjoyment seem out of reach for many, limiting engagement to TV viewership. As I explore opportunities in consumer behavior and customer experience, this partnership offers a fascinating case study on how brands can navigate market dynamics to enhance their reach and impact. #Fashion #LuxuryBrands #Formula1 #ConsumerBehavior #CustomerExperience #Innovation

A strategic masterstroke, bridging luxury and high-octane racing. A testament to the power of collaborative innovation.

When worlds collide 🌎🚀 Capitalizing on sports soaring commercial and cultural relevance is becoming a primary focus for fashion brands. The groundbreaking partnership between LVMH and Formulaone is a clear indication of the shifting landscape in the luxury market. LVMH has increasingly aligned its houses with motorsport and a growing appetite for experiences that merge innovation and exclusivity. MCQ Markets is at the forefront of this shift by offering fractional ownership of luxury cars and high-value collectibles, creating an opportunity for all to invest in some of the world’s most coveted assets. Learn more at MCQMarkets.com

🚨🚨🚨🚨 Cultured swine #3 🐷🐷🐷🐷 ✅✅✅ Bottega Veneta x A$AP Rocky ✅✅✅ So hot it’s hurting my feelings. But only in a positive way, of course. This latest campaign from Bottega Veneta proves how much we crave authenticity. Especially in the lifestyle, fashion and luxury segment. Collaborating with unusual and unexpected celebrity entities as A$AP Rocky simply puts the extra twist on an already juicy idea. Notice how they continue the “documentary photography” style of imagery established last year in the paparazzi campaign. Hats off. Bottega Veneta ✅✅✅ Charli XCX Brat ✅✅✅ This new dance-pop-fantasy album is hitting the highest heights. Yes, she is talented and she is giving her audience what they want. But there is a smart strategy behind it. Sub-culture activation (queer club dance scene), being present at the right touchpoints at the right time (Boiler Room appearance), smart collaborations (Julia Fox) and one must not forget the media strategy any big brand could be jealous of. ✅✅✅ Sustainability crunch ✅✅✅ With new and more regulations coming into play very soon in the EU, the fashion (and luxury) market is under pressure to act. Yes, the brands all formulated some kind of sustainability mission, but the actions are missing. At the recent summit in Copenhagen, it seems every big player embarked on a journey of transformation. They will need help in doing it. Thank god for us, branding consultants :) ✅✅✅ SXSW London ✅✅✅ So happy this festival is coming closer to Europe. London seems like a great city to kick-off their presence on the old continent. Is anyone I know going? I am awaiting more information and teasers coming soon, as the date is upon us. Wish I could be there but I promise to bring you the “best of SXSW London” in one of the next instalments of Cultured Swine. SXSW London #bottegaveneta #asaprocky #campaign #charlixcx #brat #sustainability #eu #regulations #sxsw #sxswlondon

Another fantastic write-up about how Starboard Cruise Services is raising the bar in the cruise retail segment, and especially for luxury and jewelry brands. Read the full article here - https://lnkd.in/gztwdqQx "Cruise ships offer an ideal setting for high-value purchases – which is why everyone from Bulgari and Cartier to emerging fine jewelry specialists are desperate for a ticket". Having all these major brands accessible to cruise guests is a fantastic opportunity, as most of the guests are not the "typical shoppers" for such brands, and I wouldn't be surprise if most of them have never visited these brands before, let alone purchase an item. Offering these brands on board, in a less stressful environment and more enticing surrounding, present a fantastic revenue opportunity to the cruise retail segment. You can read additional posts that I have shared in the past few months regarding the cruise retail segment; https://lnkd.in/gpU52E3t https://lnkd.in/g4qEwiNB https://lnkd.in/gWvgdwxR https://lnkd.in/ga7HBjrX https://lnkd.in/gMn3k5Uu

The Power of Small Gestures in Luxury, Branding, and Etiquette Series ✨ In our work on luxury at INSEAD, Prof. David Dubois and I explore how seemingly #smallgestures can carry immense significance. Today, I want to highlight the importance of a technical gesture in the artisanal process of manufacturing #champagne. It’s called “dégorgement à la volée,” and it’s beautifully illustrated here by Eric, a 70+ year-old 5th generation French champagne maker and owner of SARL CHAMPAGNE PIERRE MORLET ET FILS. 🍾 What is “Dégorgement à la Volée”? In the #traditional #artisanal method of champagne production, “dégorgement à la volée” involves tilting the bottle downward and opening it with a precise flick of the hand to expel the sediment (or "dépôt") with minimal loss of liquid. 👉 This step is crucial as it allows the addition of varying amounts of sugar, determining whether the champagne will be zero dosage, brut, extra brut, etc.—the sweetness levels in champagne. 🥇 Eric has performed this gesture more than 1 million times in his lifetime (!!) and explained its importance in champagne production. Improper execution can result in the loss of up to 60-80 bottles’ worth of champagne per day, which is substantial over a year. ⚠️ Very few champagne houses maintain this expertise today, as it’s a traditional skill that can only be mastered through practice. 👶 Eric began working in the vineyards at the age of 5, and through #repetition, he has acquired total mastery of this #gesture. When we say luxury is about details, understanding the significance of such gestures in manufacturing a luxury product shows that it’s much more than just a name on a label. Small gestures are what create the exceptional quality and experience that define true luxury. ✨ Comment below if you want to learn more about the intricacies of luxury production and the importance of mastering the art of small gestures! 👇 #Luxury #Branding #Etiquette #INSEAD #Champagne #Artisanal #Craftsmanship #AttentionToDetail Finding France Clément Decré eric morlet

I am happy to share with you my new Inside LVMH certificate! 🎉 Thanks to the LVMH I was able to deepen, in different aspects, the luxury through their wonderful brands. Specifically I could learn more about: LVMH & The #luxuryindustry, #luxury and #society, Creation and #branding, #retail and customer. I suggest this interesting course to everyone who wants to learn more about Luxury world and in different sectors, such as: #wine, #leathergoods, #watches, #resort, #garments and #sustainabilty and in different areas, such as: #communication, #marketing, retail, #design and #supplychain.

We always want to give a curated, exceptional experience to our clients and I love hearing what the top luxury brands are doing. 💎💎💎 A new era of one-upmanship has taken hold in luxury shopping, where retailers and brands are vying to outdo each other to attract and retain wealthy shoppers. Mytheresa gets more than a third of its sales from just 3% of shoppers. At Neiman Marcus 2% of customers deliver 40% of sales. The brands are treating customers the way airlines treat frequent fliers and casinos treat “whales,” the highest rollers who get fancy suites, drinks and other amenities. Gucci and Brunello Cucinelli are opening invitation-only boutiques in cities that include Los Angeles, Milan, Paris and New York, where shoppers can peruse the latest collections without brushing up against the masses. Louis Vuitton and Burberry are targeting the uber wealthy with hotel-suite-worthy dressing rooms. Saks Fifth Avenue and Neiman Marcus are dialing up the perks with early access to exclusive collections and experiences that money alone can’t buy.

Who doesn’t have a crush on this gorgeous AU Vodka Pineapple Crush packaging?    When the gold standard in vodka meets the gold standard in luxury drinks packaging, you couldn’t ask for a more perfect way to present and display your luxury brand.   If you’re looking to elevate your drinks packaging, chat with the talented team at Ferrari Luxury Packaging. #LuxuryPackaging #FerrariLuxuryPackaging #PackagingDesign #LuxuryBrands #FoodAndDrink