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Jewelry Brand USPs and Why They Are Necessary Jewelry Brand USPs: Each and every brand that has its operations in the retail business needs its own set of different USPs (Unique Selling Points). This same thing also holds true for jewelry brands. It is very important to have specific USPs in case you own a jewelry brand because otherwise, you may not be able to survive the harsh competitive market and environment of cutthroat competition that is the case in the present-day scenario. A USP, which is also known as Unique Selling Point or Unique Selling Proposition is nothing but one of the most basic foundational building blocks of a business that is also carried in its messaging. It doesn’t matter which brand you own, if you have not created your USPs, your brand and business are suffering and you must act fast. Read this blog to find out more about what USPs are, why every jewelry brand needs a set of USPs, and if you have a jewelry brand, how can you create your own set of USPs. Visit Us:- https://lnkd.in/gCH2jVx2

MICRO TRENDS !!! In the whirlwind world of social media, trends flicker to life and fade away with the rapidity of shooting stars. Among these, "micro-trends" dazzle briefly, yet brightly, captivating our collective imagination before vanishing into the ether. This phenomenon has transformed not just the fashion landscape but has intricately woven itself into the fabric of our professional lives. Imagine, if you will, the subtle power of a bracelet—not just any bracelet, but one that whispers tales of minimalism and sophistication, echoing the ethos of the modern professional. Now, let's delve into a curiosity: how did these micro-trends, with their ephemeral nature, manage to etch lasting impressions on our professional personas? The answer lies in the visual storytelling platforms like Instagram, where every post is a scene, every story an unfolding drama. Amidst this digital tapestry, @gleam.wrist emerges as a protagonist, crafting bracelets that aren't merely accessories but symbols of a narrative, each design a clue to a mystery waiting to be unraveled. But why do these micro-trends, like the ones Gleam Wrist so adeptly captures, resonate so deeply within professional circles? It's the intrigue they offer, a chance to express one's identity subtly yet significantly in a world where personal branding can be as crucial as one's skills. A minimalist, premium-feel bracelet from Gleam Wrist does more than adorn a wrist; it signifies a chapter in the wearer's professional journey, an emblem of elegance and excellence. Dare to explore @gleam.wrist on Instagram, and you're not just browsing products; you're stepping into a realm where each piece holds the promise of discovery, where the elegance of minimalism meets the precision of professionalism. It's a tantalizing invitation to behold a collection that speaks silently yet profoundly to those who understand its language. In essence, the emergence of micro-trends through social media platforms like Instagram has revolutionized the way we perceive and incorporate fashion into our professional lives. Brands like Gleam Wrist navigate this ever-changing landscape with grace, offering not just accessories, but companions for our professional narrative, each bracelet a testament to the enduring allure of minimalism and the unspoken stories of ambition, success, and style. #startup #startupjourney #businessboost #entrepreneurship #trending

Saturday Fashion Court with #TheBusinessPlanGirl The error in this headwear is both from the headwear designer and the customer. 𝙁𝙧𝙤𝙢 𝙩𝙝𝙚 𝙈𝙞𝙡𝙡𝙞𝙣𝙚𝙧 ( 𝙝𝙚𝙖𝙙𝙬𝙚𝙖𝙧 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙧) As a headwear designer ( milliner), part of your job is to educate your customers on the best designs that would fit them and give them a beautiful outlook. After you have educated them on the matters arising from this kind of headwear and the client insists on having long embellishments like this, then you MUST educate them on how best to store their hats to avoid what we're seeing in the picture below. 𝙁𝙧𝙤𝙢 𝙩𝙝𝙚 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 It's not easily headwear design that you'll rock. Ensure that what you're ordering will make you stand out like the queen you are. When you order random headwear designs like the one below, do well to do proper research on how best to preserve them so they don't start rioting against one another like we're seeing in the picture below. ---------------------------------------- Any milliner in the house? Please your honest input on what could have made this hat look this way. --------------------------------------- 𝙏𝒐 ��𝙤𝒖𝙧 𝙨𝒎𝙖𝒍𝙡 𝙗𝒖𝙨𝒊𝙣𝒆𝙨𝒔 𝒈𝙧𝒐𝙬𝒕𝙝 Remember, I am professionally trained and certified to help position your small business for global funding opportunities, via professional bankable business plans and consultations ⁣ 𝗗𝗿𝗲𝗮𝗺 𝗯𝗶𝗴, 𝗽𝗹𝗮𝗻 𝘀𝗺𝗮𝗿𝘁 ⁣ #PlanPhysician ⁣#TheBusinessPlanGirl

You don’t need to lower your prices to make more money in your business. Here's what I mean with examples you can relate to: 1. For Bakers: Instead of cutting prices, offer something special. How about custom designs or unique flavours? People love personalized touches, like a cake designed just for them. This way, customers feel they're getting something extra, without you having to drop your prices. 2. For Bag and Shoe Makers: Highlight the quality of your products. Show the care and effort that goes into selecting materials and crafting each item. You might even include a free repair service for a year. This demonstrates value without needing to reduce your prices. 3. For Luxury Item Sellers: Create an exclusive experience. Invite customers to private viewings of new collections or offer personalized styling advice. Add perks like free cleaning or maintenance services. These extras make customers feel special and ensure they see the value in your products. 4. For Hair Vendors: Offer free consultations or hair care tips instead of lowering prices. Set up a loyalty program where customers earn points with every purchase that can be redeemed for future discounts. This way, customers feel rewarded and see the value in what they’re paying for. 5. For Fashion Designers: Allow clients to customize their outfits. Share the inspiration behind your designs and offer virtual fittings. This engagement makes them feel involved in the creative process and more willing to invest in your work. ____________ You don’t need to reduce your prices to make sales; just offer something extra that enhances your customers' experience. How do you let your customers understand the value of your product without lowering the price?

Video Increases Conversion 📈 Well, at least according to Etsy that found that their “listings with video get twice as many orders” I am a massive fan of video, when it's done correctly, it lifts the online experience and excites customers about your products Here are 3 fantastic online examples: 1️⃣ Christian Dior Couture - an elegant positioning that highlights their luxury offering in motion 2️⃣ RIMOWA conveys the luxury and sturdiness of their product designs 3️⃣ Veuve Clicquot add and element of fun and excitement to their product page If a picture paints 1000 words, video paints a million. The struggle with online is that you can't touch the products but video gives more insight into the way things may move and feel Are you using video? tips: - Videos can be expensive so focus on bestsellers - Choose short videos with lower size - Looping videos from the same starting position tend to look more aesthetic

Branding is a marketing procedure that aims to build up a brand through elements such as color schemes, logos and values that persuade customers in a positive fashion. #digitalamarketingexpart #graphicdesign #socialemediamarketing #socialmedia #socialmediamarketingtips

Diamonds are, forever, or not? Lab grown diamonds are providing a textbook example of how perception influences pricing in surprisingly durable ways. It's taken quite a long time for humans to bypass the billions of years nature takes to make a diamond. The first synthetic diamond was made in a lab in the 1950s but until the 2010s they were too small and impure to legitimately compete with naturally formed diamonds. Today, lab diamonds are indistinguishable from mined diamonds, but now cost less than 50% of the alternative. All products can have their prices decomposed into their utility value vs. their perceptual value. Utility value is best considered as the distilled price of alternative products that provide equal usefulness. That is, if one can buy an alternate product that is indistinguishable in performance for a lesser price, any value paid in excess of this level is perceptual value, often manifested as the brand value of the product. Diamonds are a fascinating example because once deployed in a ring or other piece of jewelry, there is no indicator that the item is natural or lab made. Contrast with a pair of sneakers that directly imparts brand signaling through its logo, a diamond does not manifest any direct signaling. Rather, the perceptual premium is powered entirely at the purchasing decision and the weight placed on it as a signaling mechanism. What is this worth? Time will tell. A survey by The Knot in 2023 indicated that lab grown diamonds now comprise 46% of all engagement rings, up from 12% in 2019 - that's a very rapid increase. How long can the perceptual value of a natural diamond command a premium on a product with no actual differentiable attributes? Perhaps Mr. Wint or Mr. Kidd can weigh in. Cheers! Deep dive: https://lnkd.in/en3eB9SD

Wear the Wildness Our most recent logo animation for our client's apparel brand. It features a majestic deer, which represents their logo. This creative merges the beauty of wildness with contemporary fashion. #artusbrand #mashbarbary #business #logo #design #marketing #digitalmarketing #advertising #socialmedia #graphicdesign #brand #fashion

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