From the course: Lead Generation Foundations

Getting started with lead generation

From the course: Lead Generation Foundations

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Getting started with lead generation

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- A key difference between business success and failure is the effectiveness of your lead generation. Lead generation identifies people early in their decision-making process, attracts them to your brand, and nurtures those relationships so you make the sale. Hi, I'm Dina Shapiro. I've created lead generation plans for companies, from large to small, from startup to established, and with a range of budgets. In my course, you'll learn how to create a best-practice lead generation plan to grow your business. I'll show you how to identify leads who are aware of your brand and have expressed preliminary interest, qualify those leads by prioritizing which are most likely to benefit from your product or service, and convert qualified leads to your customers. So if you're ready, let's get started.

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