Add the LinkedIn site-wide Insight Tag to Google Tag Manager | Marketing Solutions Help

Add the LinkedIn site-wide Insight Tag to Google Tag Manager

Last updated: 8 months ago

To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.

To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:

Go to tagmanager.google.com and sign in.
Select your account and your container.
In the New Tag box, click Add a new tag.
Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
Search for LinkedIn Insight Tag 2.0.
- Click Add to workspace if you haven’t added the tag template.
- Click Choose template if you’ve already added the template.
Add the partner ID from your Insight tag into the Partner ID field.
Add a trigger and click Add. To select all pages, click the checkbox next to All Pages.
Click Save, then click Submit in upper-right corner to publish your container version.

Here's a tip

If you’re using the previous version of the LinkedIn Insight Tag, we recommend you move over to the new LinkedIn Insight Tag 2.0.

To move to the new LinkedIn Insight Tag 2.0 from the previous LinkedIn Insight Tag:

Add the LinkedIn 2.0 Insight Tag to Google Tag Manager.
Confirm that the new tag is working as expected.
Pause the original LinkedIn Insight Tag.
Publish the LinkedIn Insight Tag 2.0.

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Learn more in the Google Help Center

You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking.

When you use Google Tag Manager, you'll need to:
- Choose event-specific conversions when setting up your conversions. Event-specific conversions help you track actions taken on your website after your ad has been displayed.
- Access your Insight Tag conversion ID and partner ID from your LinkedIn Ads account.
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If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status:
- Check that your Insight Tag is set up correctly. A few common issues include:
  
  If you installed the tag yourself, make sure that you’ve copied the full code.
  
  Check to make sure you’ve used straight quotation marks instead of curly quotation marks when copying and pasting the tag.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.

Install the Insight Tag on your site

To install the Insight Tag on your site:
1. Go to your ad account in Campaign Manager.
2. Click Data on the left menu, then click Sources.
3. Click Insight Tag, then click the I will install the tag myself dropdown.
  You can also choose to send the tag to a developer or use a tag manager.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.
Related tasks
Add the LinkedIn Insight Tag to your website

Manage your LinkedIn Insight Tag in Campaign Manager
Set up Conversion Tracking for Insight Tag conversions
Read more