LinkedIn Pages offer Page admin and paid media admin roles to allow for tiered levels of management for all activities related to your Page. Paid media admins can primarily take specific actions on behalf of the Page through Campaign Manager or LinkedIn Recruiter. A member can have Page admin and paid media admin roles assigned at the same time. Admin roles can be granted to members, associated employees, and advertisers.
Important to know
To become an admin of a Page, you’ll need to request admin access or be granted access by an existing admin.
Page admins
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Super admin - Gives access to every Page admin permission available, including adding and removing any type of admin, editing Page information, creating and managing job postings, and deactivating the Page. Your main landing page is the super admin view.
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Content admin – Gives permission to create and manage Page content, including posts (as well as boosting posts), events, and jobs. Your main landing page is the content admin view.
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Curator – Gives permission to create recommended content and view and export Page analytics.
Important to know
The curator role, along with the My Company tab on LinkedIn Pages and the Employee Advocacy tab, will be gradually discontinued beginning in November 2024. -
Analyst – Gives permission to monitor the Page’s performance through analytics to help drive goals. Analysts have limited access to the Page in third-party tools. You’ll only have access to the Analytics tab of a Page, which is also your main landing page.
Super and content admins who manage job postings might require additional permissions through email verification.
Paid media admins
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Sponsored Content poster – Gives permission to create Sponsored Content ads on behalf of an organization or to sponsor organic posts in Campaign Manager. This role doesn’t grant access to boosting organic posts directly on a Page (see content admin information above).
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Lead Gen Forms manager – Gives permission to download leads received from Lead Gen Forms created in Campaign Manager.
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Landing Pages manager – Gives permission to create and edit Landing Pages that are associated with your Page. You can create and manage Landing Pages in Campaign Manager.
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