National Pork Board

We're #hiring a new Director, State Association Communications in United States. Apply today or share this post with your network.

I’m excited about the direction of the consumer marketing efforts at National Pork Board . Earlier this year, our Board of Directors approved a bold new plan to address weakening domestic pork demand with younger consumers. The plan focuses on a new strategy for consumer marketing and promotion and is the result of NPB Consumer Connect – a consumer research and segmentation business tool for the entire pork industry. NPB has never had such robust and sophisticated consumer data, which allows us to be agile and direct checkoff resources where they can make the greatest impact. We’ve been laser focused on developing a new long-term consumer marketing campaign across the food supply chain to build a bigger appetite for pork. First and foremost, we have to make pork products more relevant and relatable to more American consumers, and there are three things they told NPB they care about most: 1. Taste and flavor 2. Balance (aka nutrition and ways to use pork as an ingredient) 3. Convenience The opportunity ahead of us is going to be transformational for the future of pork. It has never been more important that we collaborate closely as an industry. The future is looking bright, and this is a powerful moment to change hearts and minds for the future of pork and those who produce it. https://lnkd.in/g9PXEgMq

We're #hiring a new Vice President Human Resources in Des Moines, Iowa. Apply today or share this post with your network.

In my role at National Pork Board, I have the privilege to see U.S. Pork products merchandised and consumed worldwide. Through our partnerships, USDA ag trade missions and U.S. Meat Export Federation, we learn what consumers from other countries value and that opens doors for how our products can meet those expectations. For example, some cuts or variety meats highly valued in other countries are not as sought after in the U.S. Understanding international consumer preferences creates opportunities to create value for global consumers and our producers. Thanks to our strategic partnerships and export strategy, we’re able to maximize and add value to the carcass. NPB president Al Wulfekuhle shares more about how the value of exports to U.S. pork producers is of immense value: https://lnkd.in/gScGRUSe This content is brought to you by the Pork Checkoff. 

To qualify as sustainable, foods need to be nutrient-rich, affordable, environmentally friendly and socially acceptable. Recent research shows that pork checks all four boxes as a sustainable, high-quality protein. 🌱🐖 Showing consumers pork is a smart choice for you and the planet is one step we're taking forward in building a bigger appetite for pork. Learn how pork fits in a planet-friendly diet here: https://bit.ly/3ZVpUdY

Hear from an Industry Leader 🔊 Missouri showpig producer and NPB Board of Directors member Jesse Heimer joined the first episode of “The Pork Podcast” with host Jennifer Shike to discuss his involvement with NPB’s Board of Directors. “[Serving on the National Pork Board] has been so much more than I even imagined. The opportunity to have conversations with like-minded people that are, more than anything, just totally concerned about the U.S. pork industry has been incredible.” Listen to Jesse’s full interview for advice on becoming a leader in the swine industry and his thoughts on people, pigs and his purpose. https://bit.ly/48oeBgH 🗓️ If you're interested in joining NPB's Board of Directors, applications are due November 1. Apply today before it's too late! ⬇️ https://bit.ly/4fkpToo

This National Pork Month, take a moment to thank the men and women who work to connect the farm to your fork. 🐽 🧑🌾 From the pig farmers who work tirelessly, to the spouses who support their hard work. 🚚 From the hired hands who keep operations running, to the truckers who safely transport pigs. 🥩 From the butchers who prepare quality meat cuts, to the grocers who stock your local store so you can feed your family. Thank you to the whole chain that connects the pork industry to our forks. 🍽️ #NationalPorkMonth #ThankAFarmer #PigFarming

As a long time member and past president of U.S. Animal Health Association (USAHA) I am a strong supporter of forums that allow for discussion of timely topics and science-based solutions to tackle emerging issues. Interactions with state, federal, academic and livestock industry stakeholders is critical to achieving shared goals across animal agriculture. It is also important collaboration for preventing disease and finding solutions to swine health challenges. That’s just one reason I was glad to attend the USAHA annual meeting alongside the National Pork Board swine health team, Heather Fowler and Marguerite Tan as we covered topics related to global animal health and trade, animal health emergency management, One Health and more. Healthy herds allow producers to be profitable while also supporting our international trade and export markets. Our involvement at USAHA supports collaboration and ensures shared goals with the national and global animal health community. This content is brought to you by the Pork Checkoff.

The term ‘sustainability’ is a bit like the 1980s country hit – “I was country when country wasn’t cool.”  U.S. pork farmers have been sustainable for decades – before it was “cool” – as evidenced by life cycle analysis data that exhibits the reduction in land, water, energy and carbon per pound of pork. The pork industry’s sustainability goals and metrics, supported by on-farm data, further demonstrates U.S. pork farmers’ commitment to people, pigs and the planet. At National Pork Board, we’re celebrating National Pork Month by recognizing the many ways America’s pig farmers and those who support them build a bigger appetite for pork and a sustainable industry. This includes involvement in programs, such as Pork Cares Farm Impact reports, AgView, Secure Pork Supply and more, that use data to demonstrate progress and preparation. Data is our currency when it comes to protecting our freedom to operate and helping ensure the security, safety and sustainability of our industry for future generations.  Today, the industry I knew as a child doesn’t exist where I grew up. These photos remind me of the rich history of pork production and the progress past generations made to get us where we are today. That history is why I get up each day ready to work on behalf of the U.S. pig farmer.  Historically, October is the low point of the pork market, which also makes it the perfect time to refocus on sustaining pig producers across the country – the lifeblood of rural communities. If you’re a producer, sustainability in the industry is all six We Care Ethical Principles – our foundation, our guiding principles and our future.  And if you’re a pork consumer, thank a farmer and grill a pork chop.  This content is brought to you by the Pork Checkoff. 

Building a bigger appetite for pork doesn't stop within our borders. 🌍 That's why NPB is dedicated to forming partnerships with stakeholders such as the U.S. Meat Export Federation, with 22 offices in 19 countries! Read more about U.S. pork's latest international wins here: https://bit.ly/3Y12lOo #NationalPorkMonth #USpork #Demand