We’re thrilled to welcome Sextant Marketing—A Carnegie Company to the Carnegie family! As a top global leader in Online Program Experience (OPX), the acquisition of Sextant expands our ability to deliver flexible, transparent online marketing and enrollment solutions—offering higher ed a fresh, innovative alternative to the traditional OPM model. “Carnegie is committed to being part of the OPX solution, serving clients looking for fee-for-service partners, independent of OPMs," said Gary Colen, CEO of Carnegie. “Sextant’s talented team of enrollment strategists, digital managers, student success specialists, and performance marketers will help us deliver a best-in-class solution to the OPX market.” https://hubs.li/Q02Z38sL0
Carnegie
Advertising Services
Westford, Massachusetts 42,020 followers
Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985.
About us
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity. As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face. We are Carnegie.
- Website
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http://www.carnegiehighered.com
External link for Carnegie
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Westford, Massachusetts
- Type
- Privately Held
- Founded
- 1985
- Specialties
- Integrated Marketing, Enrollment Solutions, Digital Services, Education Marketing, Higher Education, Higher Education Marketing, and Reputation Management
Locations
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Primary
Get directions
210 Littleton Road
Suite 100
Westford, Massachusetts 01886, US
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Get directions
113 Cherry Street
Seattle, Washington 98104, US
Employees at Carnegie
Updates
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Evaluating organic traffic performance and identifying organic KPIs has always been a challenge in #highered. The Higher Ed SEO Benchmarks 2024 report changes that, offering data-backed insights to help colleges and universities better evaluate and enhance the effectiveness of their SEO efforts. #HigherEd #HEMktg #SearchEngineOptimization #SEO #EnrollmentMarketing https://hubs.li/Q02YyqDF0
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We’ve curated a list of our resources with the best digital marketing practices, strategies, and insights. Access our digital marketing toolkit today! https://hubs.li/Q02YyFFj0
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We’re breaking down what content migration entails and how to properly plan for and implement a successful one. We’ll also cover the role SEO plays throughout the process. https://hubs.li/Q02YyqTT0
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In this short demo, Slate Front-End Strategist Raina Bobik shares how easy it is to get started with Express Portals. If you are still using the now-deprecated Event Landing Pages in Slate, you’ll want to take extra note! https://hubs.li/Q02XLp_j0
Slate Demo | Express Portals | Carnegie—Higher Ed Marketing & Enrollment
carnegiehighered.com
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Curious about your website's performance? Discover benchmarks and effective strategies for improving organic traffic at colleges and universities, based on data from over 200 higher ed sites. Access the report: https://hubs.li/Q02XLS4n0
Higher Ed SEO Benchmarks 2024 | Carnegie—Higher Ed Marketing & Enrollment
carnegiehighered.com
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The 2024 UCDA Design Awards honored Carnegie with two awards for our web design work for Columbia College and Reed College. We’re excited to share a sneak peek into the strategy and intent behind the work of our web team in crafting two beautiful websites. https://hubs.li/Q02XKNlk0
Carnegie Wins Two at the UCDA Design Awards | Carnegie—Higher Ed Marketing & Enrollment
carnegiehighered.com
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Many carousels are not optimized for an inclusive user experience or compatibility with assistive technologies. However, this does not mean we cannot create a better carousel that addresses these concerns. https://hubs.li/Q02XKNll0
Crafting Accessible Carousels on Higher Ed Websites | Carnegie—Higher Ed Marketing & Enrollment
carnegiehighered.com
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🦩 The countdown is on! 🦩 #CarnegieConf is bringing higher education marketing to the next level with an agenda that will inspire and equip enrollment marketers like never before. https://hubs.li/Q02XKQGj0
2025 Carnegie Conference | Carnegie—Higher Ed Marketing & Enrollment
carnegiehighered.com
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Our deep understanding of market intelligence, combined with targeted communication strategies, offered the ideal foundation to enhance the University of Idaho's outreach efforts. Read the full case study from Snap Inc.: https://hubs.li/Q02W0Jcy0
University of Idaho Success Story | Snapchat for Business
forbusiness.snapchat.com