Launched in 2018 as an expansion member of the USL Championship, Birmingham Legion FC is the Magic City’s first and only locally owned and operated professional soccer franchise.
External link for Birmingham Legion FC
2226 1st Ave S
101
Birmingham, Alabama 35233, US
Keeping Alabama beautiful and safe for many years to come 💚 This morning we partnered with the Cahaba River Society for our first-ever river cleanup at the Cahaba River! Fans are invited to join us at our next cleanup this Friday, November 1 at East Lake Park in partnership with Black Warrior Riverkeeper. Sign up here ➡️ bit.ly/3C8T9A7
Birmingham Legion FC is looking for a passionate and driven Ticketing Account Executive to join our team! If you're interested or know of anyone who is a go-getter passionate about sports and thrives on building relationships while driving results, this role is perfect! As a key member of our sales team, you'll have the chance to create unforgettable experiences for our fans while contributing to the success club. Apply using the link below! https://lnkd.in/eMwHEPDH
Do you have a group, business, or organization looking for a fun evening of soccer, networking, and great vibes for a fantastic price? Then Birmingham Legion FC has a ticket package just for you! Parties of 10 or more people qualify for our group tickets, allowing fans to cheer on Legion FC with their friends and co-workers for a fraction of the cost per ticket! Secure your group tickets to any match for the 2025 season with our special group deposit offer! Lock in your spot with a $50 deposit for Gold seating or $100 for Platinum and Luxury Suite seating. For more info ➡️ bit.ly/3BVrtOX
Please join us in welcoming our newest teammate, Courtney Allen! We’re thrilled to have Courtney join Legion FC as our Video Content Coordinator. Courtney interned with us this summer and took our communications, marketing, and social efforts to a new level. We’re excited to see all of the great things she’ll accomplish!
As technology continues to develop and allow businesses to grow their intelligence, it's been an honor to find partners that help us understand more about our team, our fans, and our community. As Grace points out below, Legion FC was looking to connect our reporting, metrics, and dashboards from Ticketmaster's Archtics into our HubSpot account. Due to the great amount of help we received from all the companies and folks below, we've been able to determine better information, reporting, and visibility from our single-game and season-ticket sales into our CRM. I can't thank the team at Lead Love enough with special kudos to Grace B. as well as John Wilger & Jennifer Davis for their help in guiding us through this process. Beyond that, special distinction should also be given to Keara Russell from HubSpot as well as our great team from Ticketmaster, which includes Jackie Briggs and Elin Adcock Great work Timothy Burke Sullivan, let's go Legion FC! #sports #sportsmarketing #sportsbusiness #data #CRM #growth https://lnkd.in/gJaVNzWm
Excited to Share How Lead Love is Transforming Fan Engagement for Birmingham Legion FC! ⚽🚀 I couldn't wait to share this success story with all of you! It's incredibly rewarding to see how our integration solutions are making a real difference for teams like Birmingham Legion FC. "Lead Love’s integration has enhanced our data management significantly. We now have a comprehensive view of our Ticketmaster data specific to ticket sales, attendance, and overall ticket revenue delivered directly into HubSpot. This functionality has enabled us to make data-driven decisions. The ability to determine event attendance & revenue also allows us to discern which of our marketing efforts work best with & for our fans." — @Timothy Burke Sullivan, SVP, Corporate Sales and Strategy The Journey: Birmingham Legion FC faced the all-too-common challenge of fragmented data—ticket sales, attendance, revenue, and customer info were all in separate silos. This made it tough to truly understand their fans or make informed decisions. Our Solution: We teamed up to integrate their HubSpot CRM with Ticketmaster's Archtics system. This one-way sync means all their crucial data now lives in one accessible place. The Amazing Results: 🎯 Smart Decisions Made Easy: Custom dashboards in HubSpot are now their go-to for insights on attendance, revenue, and engagement. 💡 Data-Driven Strategies: They're optimizing everything from sponsor seat distribution to marketing campaigns based on real metrics. 📨 Personalized Marketing: With attendance linked to customer data, they can now send targeted campaigns—like season ticket offers to fans who attend frequently. ⚙️ Efficient Operations: Sales and marketing teams are more aligned and efficient than ever. What's Next: Birmingham Legion FC is just getting started, they're planning to: 🔄 Boost Marketing Automation: Creating highly personalized workflows for different fan segments. 🏟️ Enhance Fan Experiences: Using data insights to improve everything from in-stadium services to personalized promotions. 📈 Maximize Season Ticket Sales: Leveraging data to identify potential season ticket holders and tailor offers they'll love. 🤝 Strategic Growth: Using business intelligence to make savvy decisions on partnerships and pricing. Stories like these are why I started Lead Love. It's not just about integrating systems; it's about empowering organizations to connect more deeply with their audiences and drive growth through data-driven insights. A huge shoutout to Timothy Sullivan and the entire Birmingham Legion FC team for embracing innovation and setting a new standard in fan engagement! #DigitalTransformation #DataAnalytics #CustomerExperience #DataDriven #MarketingAutomation #SportsMarketing
So glad to see Birmingham Promise come out to support! We truly enjoyed you all can’t wait for you all to come back!
We had a blast cheering on the Birmingham Legion FC last week! Our staff had the honor of attending the game as guests of the team. Go Legion! #nonprofit #soccer #Bhmlegion
It gives us great pleasure to announce the opening of our new Training Facility. Please reach out to Trey Mongrue, Legion FC's Communications and Marketing Manager at 225-247-7136 or tmongrue@bhmlegion.com to attend the event next Thursday, August 15th. Hammer Down!!! https://lnkd.in/eNZKfxqm
Good morning, if you haven't seen it yet do yourselves a favor & take a look at U.S. Soccer Federation Trinity Rodman's beautiful goal in extra time. In keeping up with the Summer of Soccer, come see Legion FC take on Hartford Athletic this evening. We'll have a clinic for all kids beforehand and look to continue our ascent in the United Soccer League (USL) eastern conference standings. Many thanks to our partners Regions Bank for their support around this key matchup. Please reach out to the box office at 205-791-7145 or email tickets@bhmlegion.com for more information. We look forward to seeing you tonight. Hammer Down!!!
Many thanks to our partners Coca-Cola Bottling Company UNITED, Inc. for their help and creativity in putting this jersey launch together. It's not often you get opportunities that allow for creativity and fun leading up to a truly memorable execution. We're especially grateful to our partners at hummel as well as The Coca-Cola Company & Sprite specifically. Kudos also go out to Jason Coleman, Jay Heaps, Kenia Hernandez, Madeline Oliver, and Timothy Burke Sullivan for the work on the design and imagery associated with this great launch.