Come see us IRL! Our Design Your Own (DYO) Jewelry Shop is now open at FAO Schwarz.
BaubleBar Inc. is expanding into the children’s market with a new retail partnership. The jewelry brand is opening a one-year shop-in-shop inside FAO Schwarz on Friday. Called the “Design Your Own” shop, the pop-up offers children the opportunity to design their own bracelets and make their own signature BaubleBar bracelet stacks. “We’ve always been a brand with big dreams and a huge imagination,” said BaubleBar chief executive officer and cofounder Amy Jain. “For years, we have helped millions of people customize jewelry and accessories online. We are very excited to bring our customization to life through a whimsical retail experience that we hope inspires creativity and brings our minis lots of joy.” Read more on WWD.com: https://lnkd.in/ev2fzTvZ