Your client's ROI expectations are sky-high in brand strategy. How can you manage their reality check?
Clients often have high ROI (Return on Investment) expectations, especially in brand strategy. To manage their reality check effectively, start by setting clear, achievable goals and keeping the communication lines open.
- Set realistic benchmarks : Use data to establish what can be reasonably achieved, ensuring the client understands the timeline and effort involved.
- Educate your client: Explain the factors that influence ROI and why certain results may take time.
- Regular updates: Provide consistent progress reports to keep the client informed and adjust expectations as needed.
How do you manage client expectations in brand strategy? Share your insights.
Your client's ROI expectations are sky-high in brand strategy. How can you manage their reality check?
Clients often have high ROI (Return on Investment) expectations, especially in brand strategy. To manage their reality check effectively, start by setting clear, achievable goals and keeping the communication lines open.
- Set realistic benchmarks : Use data to establish what can be reasonably achieved, ensuring the client understands the timeline and effort involved.
- Educate your client: Explain the factors that influence ROI and why certain results may take time.
- Regular updates: Provide consistent progress reports to keep the client informed and adjust expectations as needed.
How do you manage client expectations in brand strategy? Share your insights.
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The classic 'champagne ROI on a soda budget' scenario! As an IT consultant with 10 years under my belt, I've learned that managing expectations starts with transparency. I set the stage by breaking down the strategy into clear, measurable milestones. When a client once expected their new app to ‘go viral’ within a week (yes, really!), I humorously likened it to planting a tree and expecting it to grow into a forest overnight. Instead, we focused on achievable goals like user acquisition and engagement over time, which led to sustainable growth and, eventually, a much healthier ROI. Keeping it real but optimistic & that’s the key to balancing dreams and deliverables!
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Here’s how I manage reailty check: Clarify ROI goals: Define what ROI means for their brand whether it's increased awareness, loyalty, or sales. Set realistic timelines: Explain that building brand equity takes time don’t expect immediate financial returns. Provide data-backed insights: Share industry benchmarks to ground their expectations in real-world results. Celebrate smaller wins: Highlight incremental improvements in engagement, sentiment, or website traffic. Regular communication: Keep them informed with ongoing reports to showcase progress and build trust. Realistic expectations paired with transparent communication ensure long-term success.
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As a Brand Strategy Leader for cross-industrial brands, I believe that managing client expectations around ROI starts with transparent communication. - Clearly articulate the long-term nature of brand building and the various factors that influence results. - Use data-driven insights to set realistic expectations and emphasize the importance of patience and consistency in achieving meaningful outcomes. By fostering an ongoing dialogue and providing regular updates, you can align their aspirations with the strategic journey ahead, ensuring a collaborative path to success.
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Start by conducting a thorough market analysis to present data-driven insights into achievable outcomes. Explain the complexities of branding, emphasizing that ROI often unfolds over time through consistent efforts in building recognition and trust. Use case studies or industry averages to illustrate realistic growth timelines. Break down the strategy into measurable short- and long-term goals, ensuring alignment with the client’s business objectives. By fostering transparency and managing expectations upfront, you can build trust while steering the client towards a more sustainable and practical view of branding success.
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As a brand builder, I would try to manage client´s expectations by: - Clearly articulating about the time it takes to build a brand to set expectations clearly. It requires patience but results will come. - Sharing examples of real brand building cases that could be helpful for his (her) understanding - Setting short and mid term milestones that can help on the process - Define KPI´s that are measurable on the way and share then during the process along with open dialogue.