Navigating resistance from senior leadership requires strategic communication & a collaborative approach. Begin by 1. Understanding their concerns- are they rooted in tradition, risk aversion, or perceived inefficiencies? 2. Present data-driven insights to show how modern messaging improves engagement and aligns with the goals. 3. Share examples of successful case studies from similar organizations to build credibility. 4. Frame the change as an enhancement, not a disruption, emphasizing its alignment with leadership values and vision. 5. Involve them early, inviting feedback to create ownership. 6. Use pilot programs to showcase quick wins, gradually earning their confidence while fostering a culture of trust and adaptability.

Most leaders are not trained communicators so it can be challenging for them to see the case for internal messaging across channels. Start the conversation with the objective you are trying to achieve, use data points to prove the value from past campaigns, and try to understand resistance by listening, you can tune your plan based upon this and come to a place where your internal communications plans have leadership buy in.

Resistance to a thing is often due to a gap in perception. With senior leadership, it's important to understand their perceptions (real or imagined) and then work together to bridge toward whats best for the organization. This can only be done with understanding, empathy and compassion. Its a process of framing and reframing, and might lead to "hard to hear" realities, but the result is usually more trust and progress - at least in my experience. 🤘

I focus on clarity and empathy. I make sure everyone understands the why behind decisions and create spaces for open dialogue. When people feel heard, resistance often turns into collaboration.

📌 Set Up Email Filters and Rules: Email platforms like Gmail and Outlook offer robust filtering and labeling options. Create rules to sort your emails automatically into categories like, Urgent/Action Required, from key contacts such as superiors, clients, or specific projects. 📌Create a Daily Email Routine Develop a structured schedule to check emails. For eg; Morning: for urgent emails and map out your priorities for the day. Midday: for updates or time-sensitive messages. End of Day: non-critical emails and prepare for tomorrow. 📌Focus on Subject Lines In lengthy email chains, the subject line often holds the key to determining the email’s relevance. As a receiver, quickly skim subject lines to identify high-priority messages