How can you preserve traditions while embracing new ideas?

I respect the heart of traditions and see them as a strong foundation. At the same time, I’m open to fresh ideas that fit well with those values and bring something new to the table. Mixing the old with the new keeps things balanced and meaningful, allowing traditions to grow while staying true to their roots. It’s about honoring the past, adapting to the present, and building a better future.

Traditions aren’t just for nostalgia. They’re a strategic advantage when positioned as a unique brand story. Think about Apple, which honors its innovation roots but constantly evolves to stay ahead. By treating traditions as active tools rather than relics, you can use them to foster loyalty and trust in modern markets. Your history isn’t a museum—it’s your competitive edge if wielded wisely.

Tener tradiciones, es decir, una cultura empresarial y organizativa, no debe impedir la adopción de nuevas tecnologías o ideas que ayuden a la empresa a crecer y adaptarse al mercado. Esta cultura representa los valores de la compañía, pero no determina qué hacer para crecer; más bien, define cómo hacerlo. Un buen ejemplo es Tarjeta Naranja, que desde sus inicios ha mantenido una cultura de colaboración y pertenencia dentro de la organización. A medida que fue dotando a sus equipos y líderes de herramientas para acercarse a nuevas tendencias, logró diversificarse y hoy cuenta con múltiples modelos de negocio bajo la marca Naranja X

Honoring history is about recognizing and celebrating the traditions that define your organization's identity. Begin by identifying foundational principles or practices that have shaped your journey. Whether it’s your commitment to customer service, employee engagement, or a unique company ethos, these elements represent your cultural DNA. Communicate these values openly, ensuring your team understands their significance and feels connected to them. By fostering a shared sense of pride, you empower employees to integrate these traditions seamlessly while welcoming innovative ideas that enrich, rather than replace, the core legacy.

Tradition and innovation don’t have to clash. Instead of seeing change as a threat, align it with existing values to make evolution feel organic. Disney’s acquisition of Pixar didn’t just add technology; it respected storytelling traditions while embracing fresh ideas. Balancing these forces creates progress that respects the past without losing momentum. Progress isn’t abandoning roots; it’s letting them grow taller.

Integrating change into a tradition-rich organization requires balancing respect for the past with a vision for the future. Foster a culture that values innovation while staying grounded in your core principles. Encourage open dialogue, allowing team members to explore creative ideas within the boundaries of your organizational values. When introducing new initiatives, position them as enhancements to your existing legacy, showing how they align with your mission. This approach not only facilitates acceptance but also ensures the evolution of traditions in a way that honors the past while embracing growth and modernity.

Empowering employees fosters a culture where tradition and innovation coexist. Encourage everyone to contribute by creating platforms for idea sharing and collaboration. Form diverse, cross-functional teams, blending experienced employees who embody your organization's heritage with newer members who offer fresh perspectives. This synergy allows traditions to be reimagined in ways that resonate with modern challenges, ensuring innovation is rooted in wisdom. When employees feel valued and involved in shaping the company’s future, they become champions of both its legacy and its evolution.

Manter a cultura da empresa quando ela está em forte crescimento não é fácil. Mas é possível com pessoas que tem carregam a tocha, no nosso caso temos estagiários que viraram líderes, gerentes, diretores e sócios, isso ajuda muito na contrução de uma empresa forte. Ter um plano do fundador de dar oportunidade para o jovem na empresa em agarrar as oportunidades, colocar em prática novas ideias de forma assertiva e rápida, se errar corrigir rápido, e se acertar continuar investindo.

Empowering employees fosters a culture where tradition and innovation coexist. Encourage everyone to contribute by creating platforms for idea sharing and collaboration. Form diverse, cross-functional teams, blending experienced employees who embody your organization's heritage with newer members who offer fresh perspectives. This synergy allows traditions to be reimagined in ways that resonate with modern challenges, ensuring innovation is rooted in wisdom. When employees feel valued and involved in shaping the company’s future, they become champions of both its legacy and its evolution.

Balancing tradition and innovation is an ongoing process of harmony and flexibility. It involves celebrating your company's history and milestones while fostering an environment that rewards forward-thinking ideas and adaptability. Regularly evaluate decisions to ensure they respect the foundation of your legacy while positioning the organization for future opportunities. By creating a culture that equally values continuity and progress, you can preserve the essence of your identity while embracing the evolution needed to thrive in a changing landscape.

Not every tradition deserves survival. Some practices lose relevance and even become barriers to growth. Kodak’s failure to embrace digital photography is a cautionary tale of clinging too tightly to legacy. Regularly evaluate which traditions propel you forward and which hold you back. Adaptation isn’t betrayal—it’s honoring your legacy by ensuring it thrives in the future.

O ideal é sair dos quadros da parede e criar uma essência forte e sustentá-la a qualquer custo. Isso manter uma cultura forte e duradoura.

Invista nos líderes, traga pessoas boas que entendam sua essência e siga seu horizonte de futuro apostando nas pessoas. Mesmo que perca tem que sustentar sua essência sempre.