Start by choosing a selling plan, then register with Amazon and create an Amazon seller account. Once you configure your account, you can list and price your products, select a fulfillment method, and explore options to promote and advertise.
Create an Amazon seller account
More than 70% of Amazon sellers generate their first sale in less than 60 days.1
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
Why create an Amazon selling account?
There are endless reasons to sell with Amazon. Here are just a few.
Sell in a store more customers trust
The Amazon brand can help you attract and reach more customers. We were ranked the most trusted brand by US consumers in 2022.
Sell with tools and programs that help you succeed
It takes a lot to run a business. That’s why we provide every Professional seller with a full toolkit for listing, pricing, and promoting products. We also offer fulfillment options, advertising solutions, specialty programs, and much more.
Sell with high-impact, optional services
We provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses. That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.
“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”
Sana Javeri Kadri
Founder & Chief Executive Officer
“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”
Manasi Gangan
Founder
$230,000+
Average sales for US-based sellers in 2022
+60%
Percentage of sales in the Amazon store from independent sellers—most of which are small and medium-sized businesses
100+
Countries and regions where Amazon ships to customers
Revenue Calculator
Estimate your FBA costs
You can use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.
- Search the Amazon catalog for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust inputs for Amazon Fulfillment and Your fulfillment to calculate—and recalculate— fees, costs, and revenue.
Ready to get started?
Step 1.
Choose a selling plan
We offer two selling plans so you can choose the right package of tools and services for the right price.
- The Individual selling plan costs $0.99 per sale.
- The Professional selling plan costs $39.99 per month, no matter how many items you sell.
You can change or cancel your selling plan at any time.
Amazon also collects a referral fee on each item sold, and other selling fees can apply in some cases. Some optional tools and programs involve added costs.
Amazon also collects a referral fee on each item sold, and other selling fees can apply in some cases. Some optional tools and programs involve added costs.
Step 2.
Create your Amazon seller account
Visit sell.amazon.com and click Sign up. Then create your account using the email address associated with your Amazon customer account, or with a separate business email address.
Before you create your selling account, make sure you have the following:
Before you create your selling account, make sure you have the following:
- Bank account and routing number
- Internationally chargeable credit card
- Government-issued ID
- Tax information
- Phone number
Watch our overview for beginners to get step-by-step instructions for creating an Amazon seller account.
Step 3.
Start selling
After you create an Amazon seller account, you’ll have access to Seller Central and can configure settings for your public seller profile, shipping and returns, tax information, and payment and business information.
Then you can list and price your products, enroll your brand, select a fulfillment method, and take advantage of tools and programs for promoting products and connecting with customers.
Then you can list and price your products, enroll your brand, select a fulfillment method, and take advantage of tools and programs for promoting products and connecting with customers.
Amazon selling tools and programs
Already registered with Amazon? Start accessing tools and programs that can fuel the growth of your business.
Connect with more customers
Amazon Brand Registry
Start your brand’s Amazon journey by enrolling in Amazon Brand Registry for free. After enrolling your brand, you become eligible to activate a suite of brand-building tools and protection benefits.
Brand Registry uses automated technology to scan more than 8,000,000,000 daily attempted changes to product detail pages for signs of potential abuse.
Amazon Ads
Boost visibility for your products and brand with a free digital storefront, cost-per-click ads, and other high-impact advertising tools.
Buy with Prime
Display the Prime logo and delivery promise on your own website. Increase conversion by offering fast, free delivery and a checkout experience that customers love.
Amazon Business
Use a suite of features and tools that can help you connect with business-to-business (B2B) customers. Optimize your B2B selection and pricing, differentiate your business, and tailor delivery for B2B customers.
Simplify shipping and fulfillment
Fulfillment by Amazon (FBA)
Send products to Amazon’s global network of fulfillment centers. When a customer makes a purchase, we’ll pick, pack, and ship their order while handling returns and customer services.
Shipping with FBA costs 30% less per unit than standard shipping options offered by major US carriers and 70% less per unit than their premium options comparable to FBA.
Fulfilled by Merchant
Use a suite of solutions to save time and money when you fulfill customer orders yourself. Streamline the orders you receive from Amazon, as well as other sales channels. Get great shipping rates while offering fast, reliable delivery.
Multi-Channel Fulfillment (MCF)
Have Amazon fulfill customer orders for purchases made on your own website or through another sales channel.
Supply Chain by Amazon
Get your products from manufacturers to customers around the world. Take advantage of a complete end-to-end solution that keeps products in stock, provides faster and more reliable shipping, and significantly lowers costs.
Explore other tools and programs
Selling Partner Appstore
Discover Amazon-approved third-party software partners to automate, manage, and grow your business.
On average, sellers see a 10% uplift in sales after adopting apps.
Amazon Global Selling
Use self-service tools and high-impact programs to sell in global Amazon stores. Reach customers in North America, Europe, Japan, Australia, and other countries.
Automate Pricing
Create pricing rules and limits, apply them to your products, and we’ll keep your offers sharp 24/7 while you focus on growing your business.
Amazon Currency Converter
Put global disbursements on auto-pilot with no hidden fees. We support conversions in 19 Amazon stores and 44 currencies.
Black Business Accelerator
Create a Professional selling account and certify your business as Black-owned to unlock a suite of resources that can help you find success in the Amazon store.
Service Provider Network
Find third-party providers who can help launch, manage, and grow your business with Amazon. Get help with taxes, international shipping, storage, translation, and much more.
Seller University
Get step-by-step instructions for listing, pricing, fulfilling, and advertising with Amazon. Watch videos, review articles, and use infographics to optimize your selling.
Frequently Asked Questions
How do I start selling with Amazon?
How much does it cost to sell with Amazon?
We offer two selling plans so you can choose the right package of tools and services for the right price.
- The Individual selling plan costs $0.99 per sale.
- The Professional selling plan costs $39.99 per month, no matter how many items you sell.
For every item sold, you’ll also pay a referral fee that is a percentage of the total price or a minimum amount, whichever is greater.
You might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads.
Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs and tools that are right for your business.
You might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads.
Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs and tools that are right for your business.
How do I fulfill customer orders?
You have two basic options for getting customers their stuff:
- You can fulfill orders yourself, maintaining your own inventory and shipping products directly to customers. We call this Fulfilled by Merchant shipping.
- You can send your inventory to Amazon and have us pick, pack, and deliver products through Fulfillment by Amazon (FBA). FBA also takes care of customer service and returns.
Each method has its own benefits—and you can decide which one is right for each product you sell. You can also use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.
How can I promote and advertise the products I sell?
Use no-cost promotions and cost-per-click (CPC) advertising to help your products and brand reach more customers.
- Create coupons that appear on the Amazon Coupons page, in search results, and on product detail pages.
- Offer percentage-off and buy-one-get-one promotions that appear as part of a Featured Offer.
- Create Lighting or 7-Day Deals that appear on the Amazon Deals page. This is an option popular around shopping events like Prime Day.
- Create Sponsored Products ads that feature a single product and appear in, alongside, and above customer search results in the Amazon store.
- Use Sponsored Brands ads to feature up to three products, as well as a logo and headline. Or create a Sponsored Brands campaign with an auto-playing video that features a single product. These ads appear prominently above, alongside, and below search results.
- Create Sponsored Display ads that feature a single product and can appear both in and beyond the Amazon store after a customer has viewed a product detail page, or if their other browsing behaviors show they’re interested in a product.
How do I get paid for my sales in the Amazon store?
In general, Amazon settles seller accounts every two weeks. That means we take your beginning balance, add your sales, subtract expenses, adjust for any refunds, and then transfer payment.
If you’d like to know how a payment for a past settlement period was calculated, or know more about an upcoming payout, you can use a payment report in Seller Central.
If you’d like to know how a payment for a past settlement period was calculated, or know more about an upcoming payout, you can use a payment report in Seller Central.
Start selling with Amazon
Try selling in a store that customers trust using high-impact tools and programs.
*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon Internal Data, 2022
1Amazon Internal Data, 2022