Diageo

We are proud to share that International Alliance for Responsible Drinking (IARD) members have achieved a 98.2% full compliance with the Digital Guiding Principles (DGP), surpassing the 95% target set for 2024. These crucial measures ensure that global online marketing reaches only those above the legal purchase age, as part of our combined commitment to reduce underage drinking. By partnering together with digital leaders and platforms like Google and Meta, as an industry, we can drive meaningful change. There is more work ahead, and we remain committed to tackling harmful drinking and changing the way people drink – for the better. Find out more here: https://lnkd.in/eeFDZxhu Drink responsibly. DRINKiQ.com

#Smirnoff has announced a global partnership with Troye Sivan who will look to showcase the 'Go OFF' spirit to fans all around the world. As he takes on the new tongue-in-cheek role of 'Chief Vibes Officer', Troye will become ‘curator of immaculate vibes’ for Smirnoff, and the Go OFF activity will mark the next stage of Smirnoff's wider WE DO WE campaign. Go OFF is a call to arms to ditch to-do lists and dive into fun. Hear more from Troye himself ➡ https://lnkd.in/eymJF52r Drink responsibly. DRINKiQ.com

Today we’ve unveiled the YunTuo 云拓 Single Malt Whisky Distillery in China, opening an exciting new chapter for Chinese whisky. With an investment of US$120 million (RMB 800 million) that will span nine years, the YunTuo云拓Single Malt Whisky Distillery is Diageo’s first whisky production site in China and represents our ongoing commitment to provide Chinese consumers with the finest products and contribute to the sustainable and innovative development of China’s beverage alcohol sector. At 2,100 metres above sea level, the distillery in Eryuan County, Yunnan Province, benefits from a temperate climate, rich biodiversity and natural resources, including access to fresh spring water that feeds the region’s pristine Erhai highland lake. Drink responsibly. DRINKiQ.com

This Mental Health Awareness Month, I’m proud to share Diageo and DRINKiQ’s latest campaign, ‘Men on a Mission’. In partnership with UK Men's Sheds Association (UKMSA), this incredible campaign encourages older men to ‘make being well a mission’. New data from UKMSA has revealed that one in four men aged 50-75 ‘hardly ever or never’ think about their mental wellbeing - a challenge UKMSA is addressing head-on. I recently had the privilege of visiting a Shed, and witnessed first-hand how these spaces nurture a sense of purpose and community. At the heart of the campaign is former boxer Tony Bellew. Tony, as well as the Shedders interviewed, is so wonderfully candid about mental wellness – speaking on the transition from boxing to the risks of the “hole that retirement brings”. Diageo’s partnership with UKMSA is a critical part of our commitment to doing business the right way, not only through supporting men’s wellbeing but likewise in promoting moderation. UKMSA data also shows that older men are likely to drink more alcohol, and more frequently, than other age group, with Men on a Mission campaigning for men to better recognise tipping points with alcohol consumption. This is such an important topic, and I’ll be encouraging my colleagues to keep conversations on mental wellbeing going throughout this month and beyond. If you know a man aged 50-75, consider sharing this video with them and maybe pointing them towards their nearest Men’s Shed, which they can find on UKMSA’s website. 👉 Please take three minutes to watch the full video on our YouTube - https://lnkd.in/dnAcC4EF Diageo Drink responsibly. DRINKiQ.com

Where art meets science, tradition meets innovation. At the iconic Port Ellen distillery, we’re crafting the future of whisky while honouring its past. Hear from Aimee on how our appreciation for heritage and pioneering spirit keeps our whisky moving forward. Shape the future with us - diageo.com/careers #LifeAtDiageo #DiageoJobs #Whisky #PortEllen Drink responsibly. DRINKiQ.com.

📣 We’re delighted that several of our leaders have been recognized in INvolve - The Inclusion People's Outstanding Role Model Lists 2024 ✨ 💠 Chief HR Officer, Louise Prashad 💠 Chief Marketing Officer, Cristina Diezhandino 💠 Head of Performance Marketing, Shane O'Rourke 💠 Bailey’s Assistant Brand Manager, Mahlah Catline To find out more visit: https://lnkd.in/ep6mziGY   Drink responsibly. DRINKiQ.com

We’re thrilled to announce the launch of the Diageo Luxury Group, bringing our luxury offerings, from exceptional spirits to brand homes, into one new division. ✨ Focusing on key influential cities around the world, Global Travel and Great Britain, the home of Scotch Whisky, the new division will oversee management of our luxury portfolio, creation of luxury innovation, and experiences at our pinnacle brand homes. Led by Julie Bramham, former Global Brand Director of Johnnie Walker, today’s announcement is another step in our journey to become the world’s #1 luxury spirits’ company – worth raising a glass to! 🍸 Find out more here: https://lnkd.in/eRq9wpEf Drink responsibly. DRINKiQ.com

Everyone does their best work when they feel trusted, bringing fresh ideas, unique approaches to problem-solving, and taking risks in the name of progress. At Diageo, we champion change and endorse our people to think beyond what we know. Hear what Vikram has to say on what makes Diageo a brilliant place to work. Feel supported to break new ground - diageo.com/careers #LifeAtDiageo #DiageoCareers #Godawan Drink responsibly. DRINKiQ.com.

Taking tequila around the world..... From London to Bogotá and Cape Town to Mumbai, #DonJulio marked the Dia de Muertos (Day of the Dead) Mexican holiday by unveiling beautifully curated Ofrendas – decorated altars – in eight cities across the world. As part of the brand’s commitment to celebrate and spotlight inspiring Mexican creatives, Don Julio partnered with renowned Mexican visual artist and historian Betsabeé Romero and Mexican floral designer Juan Rentería to collaborate on the creative concept of the Ofrendas and help guide influential local artists in each city. #tequila #marketing #DonJulio Drink responsibly. DRINKiQ.com

We’re excited to see the launch of FlavorPrintConnect, helping bring consumers a new experience which merges the physical and digital worlds. The new technology is being introduced through the new ‘Single Malt Special Releases 2024 Tasting Experience’, a digitally enabled multi-sensory Scotch Whisky journey. The product brings together whisky tasting kits and an AI-enhanced digital masterclass, enabled by Diageo’s FlavorPrint technology. In it, users get the chance to try part of the Single Malt Special Releases 2024 range, digitally compare their tasting notes with their friends and Diageo master blenders, get served rich video content on the whiskies and their distilleries, as well as finish with their own whisky flavour profile. This cutting-edge innovation is built on top of Diageo's proprietary FlavorPrint AI platform that identifies and matches flavour profiles - allowing participants to personalise their whisky journey based on their individual preferences. Find out more here: https://lnkd.in/evfiRRkf