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This privacy-first approach ensures a fully personalised experience without compromising sensitive identifiers. We are committed to pioneering more opportunities in the cookieless future across both open and closed web environments.

I think about endless different possibilities about how we can go beyond where we are today to get more personal and relevant – in particular using our first party data and with data available from LiveRamp. The true differentiation point will come when starting to think about how we and others can partner and share better, because as the cookie goes away, we're going to need better partnerships and LiveRamp gives us the toolkit to make this possible.

LiveRamp has given us both the ability to implement cost reduction mechanics and drive incremental growth in both a new and existing customer acquisition standpoint, providing powerful first party data segmentation for usage across a variety of Paid Media platforms.