#BehindTalk Can body wash relieve dry, itchy skin? ILLIYOON, the brand dedicated to researching everything sensitive skin needs, has launched its latest innovation for individuals whose daily comfort is compromised by dry, itchy skin. The ILLIYOON MD Red Itch Intensive Moisturizing Wash is a gentle cleanser suitable even for newborns, surpassing the mildness of water while delivering robust hydration. As Amorepacific's first ultra-sensitive body wash targeting itch-causing bacteria, it challenges conventional knowledge and creates a new paradigm in body wash efficacy for itch care. Through devoted effort, our ILLIYOON team developed a patent-pending technology that eliminates 99% of dry itch-causing bacteria and demonstrates both itch relief and skin barrier improvement. Aligned with Amorepacific's mission to make A MORE Beautiful World, our brand ILLIYOON endeavors to identify and address sensitive skin needs through safe ingredients and proven formulation, enabling everyone's comfortable life. ILLIYOON will continue working to develop products that even those with sensitive skin can use with confidence. Check out the full story from the link below👇 https://lnkd.in/g-GGqZw4 #Amorepacific #ILLIYOON #Skincare #Beauty #NewBeauty
소개
Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.
- 웹사이트
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http://www.apgroup.com/int/en
AMOREPACIFIC 외부 링크
- 업계
- 개인청결제품 제조
- 회사 규모
- 직원 10,001명 이상
- 본사
- Korea Seoul
- 유형
- 상장기업
- 설립
- 1945
- 전문 분야
- Beauty, Health, Cosmetics, Asia, K-Beauty, Global Brand, Green Tea, Perfume, Inner Beauty, Sustainability, R&D, Skin Care, Woman 및 Environment
위치
AMOREPACIFIC 직원
업데이트
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Amorepacific's luxury tea brand, #OSULLOC, has launched an exclusive tea set, ‘Tea Edition Jaum,’ featuring its six best-selling tea bags. This special edition is available exclusively at the Incheon Airport store. The Osulloc Incheon Airport store offers a selection of over 80 products, including teas of diverse flavors, as well as tea sets and snacks. The store aims to convey the value of relaxation inspired by Jeju and tea to anyone who visits. Additionally, it provides tasting and scenting services using a special tasting dispenser designed by Osulloc, along with seasonal menus. Our Osulloc Incheon Airport store, having surpassed 6,000 cumulative visitors, will continue to offer diverse tea experiences to convey Korea's traditional aesthetics and contemporary tea lifestyle. #Amorepacific #Osulloc #Tea #TravelRetail #IncheonAirport
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[Amorepacific Sungwhan Suh 100 year | 1924-2024] “It's me. I'm from Amore.” The keen judgment and bold progress of our founder, Sungwhan Suh, were always rooted in warmth — originated from his trust in people. When he sensed the limitations of conventional distribution channels, he quickly decided to move into a new market, 'Door-to-Door Sales.' Even though it was already an established practice both globally and in Korea, he devised unique solutions for Amorepacific: the development of an exclusive brand for door-to-door sales, building and expanding a meticulous network, and most importantly, the recruitment of outstanding talent. This insight aligned perfectly and marked the beginning of a second distribution network. He changed the perception of door-to-door sales staff positively. "Yes, it's me. I'm from Amore." With those words, even the most firmly locked doors opened like magic. It was truly an era that could be named after Amore. The success of the door-to-door sales strategy not only solidified Amorepacific's presence but also elevated the entire Korean cosmetics industry to new heights. And that was the achievement powered by the strength of people, the beautiful journey created together. Find out the full story from the link here https://lnkd.in/g3Gk-bDM #Amorepacific #Founder #100Years #Heritage #Cosmetics #Beauty #NewBeauty
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Meet Ga-heum Pil, a global marketer from the Daily Beauty GM Team. He has been living in Korea for six years and has fallen in love with K-beauty. During high school, he experienced the wave of K-beauty and decided to come to Korea to learn about its beauty marketing. And now, as a global marketer at Amorepacific, he is dedicated to sharing the essence of K-beauty around the world. Primarily focusing on our haircare brand, mise-en-scène, he is responsible for managing overseas subsidiaries' local strategies - such as new product development, content localization, and integrated marketing communication operations - in Singapore, Malaysia, the Philippines, and China to ensure seamless operations. Check out the full story and some career tips from the link below👇 https://lnkd.in/gHnSst9k #MyHashtag shares insight of Amorepacific members' work and how they cultivate beauty in their lives. Discover the beauty that Amorepacific members embody by following the members' beloved items! #Amorepacific #Marketing #miseenscène #Amorestories #MyHashtag #NewBeauty #LiveYourNewBeauty
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To present that we’ve established new growth momentum with a key gateway in the U.S. and are poised to connect more closely with global customers through diverse channels and brands, we hosted our 2024 Investor Day. CEO Seunghwan Kim(Sean Kim), Head of Amorepacific's North American RHQ Giovanni Valentini, and Head of Amorepacific China Tae-ho Park participated to share updates on business performance and the strategic outlook for 2025. During the session, Seunghwan Kim emphasized that the key growth strategies for the coming year would focus on strengthening brand competitiveness, accelerating global rebalancing, and enhancing channel responsiveness. To achieve these goals, we will diversify our brand portfolio with global flagship brands such as Sulwhasoo, Innisfree, and Laneige, and NEXT growth brands, such as Hera, Aestura, and Illiyoon. Additionally, we will prioritize key strategic markets, including the U.S., Japan, Europe, India, and the Middle East, through collaboration with both existing and new global partners, along with optimized marketing plans. We will continue to solidify Amorepacific’s position in the global market by driving steady sales growth, securing profitability, and delivering compelling value to our customers. For more details, click here: https://lnkd.in/gPb5GEB8 #Amorepacific #InvestorDay #NewBeauty #KBeauty #Beauty #Cosmetics
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[Amorepacific Sungwhan Suh 100 year | 1924-2024] Everyone who worked with him sincerely dedicated to Amorepacific, to the cosmetics industry, to our founder Sungwhan Suh, and to his vision. Challenges were always out there. Even after the return from France and Europe in 1960, it wasn't easy to have a technical partnership with Coty, and Coty Facial Powder knock-offs began to appear everywhere. However, our founder, Sungwhan Suh, remained steadfast and moved forward. Being a reliable support, the R&I team continued their research and successfully launched Coty Power. The next step was building the massive factory. After overcoming countless challenges and building trust with this team, the factory was finally completed, with the site covering more than 22,600 square meters. It was fully equipped with automated facilities. This accomplishment led to another achievement: the development of ginseng-based cosmetics - the ABC Ginseng Cream, which opened new avenues for exports. Behind his resilient vision, there were always people united by trust. Find out the full story from the link here https://lnkd.in/gnKxKpAy #Amorepacific #Founder #100Years #Heritage #Cosmetics #Beauty
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[Amorepacific Sungwhan Suh 100 year | 1924-2024] "I want to break away from the narrow channel that I have been on all my life and look around advanced countries overseas." Our founder, Sungwhan Suh, never allowed himself to become complacent. He was always focused on understanding market trends and consumer reactions. Even though Amorepacific had already solidified a strong position in the Korean market and was acclaimed as a truly high-quality product, he desired to explore technologies that would not only meet but exceed the current capability of the company. That was one of the reasons he decided to embark on his journey to Paris after accepting an invitation from an affiliate for a trip to Europe in 1960. This visit thrilled him since he planned to visit the headquarters of Coty, which was one of the top high-end beauty brands with a global reputation at that time. His time in Paris did shaped his dreams into a bigger and clearer vision. A mere dream became a concrete blueprint. Find out the full story from the link here https://lnkd.in/gYyj95Gk #Amorepacific #Founder #100Years #Heritage
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It was excited to be part of The Oulim at Saatchi Gallery in London! During the exhibition at our New Beauty Square booth, we showcased the content related to the best-selling products of LANEIGE, innisfree, and Aestura and held a giveaway event using QR codes with product testing. There was also space to play the Metaverse game that explores the story of innisfree and TikTok challenge using AR filter. We were pleased to introduce our brands and products and meet our customers around the world at the exhibition. The Oulim is an exhibition that showcases innovative Korean content created through the convergence of new technology and culture. It is organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency aiming to promote global expansion of K-content. #Amorepacific #NewBeauty #TheOulim
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[Amorepacific Sungwhan Suh 100 year | 1924-2024] “If I had a thousand lives, cosmetics should have them all.” Our founder, Sungwhan Suh, dedicated his life to cosmetics - he started as a family business and established Korea's leading cosmetic brands in the global market. Step by step, he built his cosmetic business, Amorepacific, with unwavering sincerity aligned with the essence of beauty. Even when there was the crisis in 1991, what made him back on his feet was the scent of camellias his mother worked on, the days spent cycling around for ingredients, and foremost his determination to create world-renowned cosmetics. He realized the strength to overcome the crisis was returning and embracing cosmetics, the very foundation of Amorepacific: "If I had a thousand lives, cosmetics should have them all. It’s what I love most. Because it’s what I’m best at.” Find out the full story from the link here https://lnkd.in/gnGuPUG9 And check out the retrospective film about his journey for beauty https://lnkd.in/gCXhJ8DU #Amorepacific #Founder #100Years #Heritage
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We are thrilled to announce that our R&I Center researcher's presentation has been selected as 2024 IFSCC Top5 Applied Research at this year's 34th Congress IFSCC BRAZIL, the world's largest cosmetic conference. The research was about 'Artificial Tactile Sensory System and High-Precision AI Simulation for Cosmetic Products,' focusing on Amorepacific's AI sensory evaluation system 'Sensornoid.' Integrating Amorepacific's longstanding human-based cosmetic evaluation research expertise, digital technology makes it possible to precisely predict the usage experience of the final product based on ingredient formulation data using Sensoroid. Amorepacific also showcased two poster presentations on 'Innovative AI-powered visual insights for understanding facial skin aging,' which introduces the new visual analysis of the AI-based skin diagnostic system Dr. AMORE and 'Sustainable and Vegan BluePDRN Purified from Microalgae' that opens up the potential for the sustainable vegan cosmetics ingredient. Since the establishment of our R&I Center in 1954, we have committed to scientific discovery and expertise in optimizing beauty and health. Amorepacific will continually endeavor to research innovation and technological advancement to deliver the best and the first products around the world with good ingredients and cutting-edge technology. #Amorepacific #IFSCC